Calzedonia presents its new limited Special Collection designed by Victoria Swarovski and, as part of its accompanying campaign, is counting on a Gewista Brand Area in the XL-format. The Brand Area at the wide-coverage subway station Stephansplatz is an attention-grabbing, transport media staging, in keeping with Calzedonia, and also enables the branding of wall surfaces, initially, at 6 further wide-coverage subway stations and can be booked in combination with Gewista Digital City Lights. 

The Brand Area is a Gewista transport media staging and enables foiling applications in the subway stations, complemented by Digital City Lights. Currently the subway stations at Stephansplatz, Schottenring, Karlsplatz, Messe Wien – Digital City Lights can also be booked here – Vienna International Centre, Neubaugasse and Zieglergasse are available. The branding formats in the subway stations range from 35m2 to 235m2 and, in combination with the 80 and 32 inch Digital City Lights, create an impressive advertising presence. The standard booking time frame, analogous to Digital City Lights, whose entire 60 second loop is included, is 1 week, starting on Monday. Further subway stations are to follow.

Davide de Rossi, Country Manager Austria: “It’s a pleasure and I am very proud to present our first Calzedonia capsule collection designed by Victoria Swarovski. The collaboration with Victoria has been truly fantastic and it’s a great honour to collaborate with this amazing talent. The collection’s appeal is primarily down to its shiny Swarovski crystals and sophisticated design. With this collection we want to bring a kind of brightness in the upcoming cold and dark season.”

“We are delighted to have acquired Calzedonia for a Brand Area in XL-format at the wide-coverage location of subway station Stephansplatz!, says Gewista CSO Andrea Groh. The Brand Area can be booked as an alternative to our Station-Brandings – which enable promotional integration of the subway station in its entirety. The branding of subway stations on choice, premium advertising space, in combination with Digital City Lights, provides an impressive promotional presence which reaches a daily total of one hundred thousand passers-by and remains in the memory for a long time.”
 
Vlnr.: Alexandra Matsouka (UM PanMedia), Susanne Kirschner (UM PanMedia),  Nina Hofer (Commercial Manager Calzedonia), Davide de Rossi (Country Manager Calzedonia), Andrea Groh (CSO Gewista), Torsten Korn (Gewista)

 
Credits:
Customer: Calzedonia 
Out of Home media mix:
Type of advertising: 
Brand Area XL inkl. Digitalen City Lights – Stephansplatz 
Duration: 21.10 - 3.11.2019

Contact Gewista:
Christian Brandt-Di Maio
Corporate Communications Manager/Pressesprecher
Mobil: +43 664 1000 807
Mail: christian.brandt-dimaio@gewista.at
www.gewista.at