The German National Tourist Board is promoting Germany as a travel destination as part of the campaign "Nature and Active Travel Destination Germany" #WanderlustGermany with an impressive Gewista City Light Live broadcast presentation at a pop up event in front of the Museumsquartier, during which all coronavirus protection measures were of course largely adhered to.
Directly in front of the main entrance of the Museumsquartier, passersby were able to get an idea of our big neighbor Germany as a vacation destination and get information about the various German destinations and their highlights. In compliance with all coronavirus protection measures, a Chill Area, a Silent Disco and a climbing wall , as well as Gewista's digital City Lights, were available. These City Lights displays were placed in branded containers. A passerby could participate in separate, live presentations for tourist attractions, each with charming local color. The offers ranged from a penguin feeding at the OZEANUM in Stralsund to a guided tour through the Baden-Württemberg breweries Adler and Brauhaus Schwanen, to a bakery tour in beautiful Bavaria, where one could observe the expert team at the bakery of freelance baker Arnd Erbel from Dachsback.
"Our mobile analog and digital City Lights," says Gewista CSO Andrea Groh, "are a fixed component of the Gewista Out Of Home portfolio and are especially suitable for unique special productions for our customers. Whether it is c lassical advertising support with analog subjects at the pop up POS in the open air and in department stores, or digital solutions with built in teleprompters, touch screens, dispenser solutions with give away output, or any kind of Internet based interact ive solutions, almost nothing is impossible. The German National Tourist Board made use of a great live transmission solution, which Gewista customized and staged together with our customer on site.
And, here is the film!
Client: German National Tourist Board
Out Of Home advertising form/media mix: Mobile City Lights with live transmission technology
Duration: September 16th - September 18th, 2020
Christian Brandt Di Maio
Corporate Communications Manager
Mobile: +43 664 10 00 807