One thing is certain, the next winter vacation is within reach! But, where? The answer to "where to go" is obvious after looking at the current OOH-campaign that "SalzburgerLand Tourismus" has booked for Zell am See-Kaprun and SalzburgerLand on Gewista media. At the Karlsplatz subway station, the winter ski resorts of SalzburgerLand province are shown in an exclusive allocation on 76 screens in 32-inch format along the escalators, as well as on two 80-inch screens which display 10-second spots. Two different videos extolling the dreamlike benefits of the beautiful SalzburgerLand province make it hard not to want to strap on your skis and immediately slalom down the escalator. It's a pure winter wonderland feeling, made possible by the continuous foil brandings that wrap the screens. As an impressive highlight of the staging, passers-by are shown two 30-second spots, each running on two 16x46-inch video walls, as they exit the escalator in the direction of Karlsplatz. In addition to the high-reach hot spot on Karlsplatz, the videos can also be seen on a Gewista DOOH-network on Vienna's busy Mariahilferstrasse.
"Approximately two-thirds of our Austrian guests come from Vienna and the surrounding metropolitan area," says Leo Bauernberger, managing director of SalzburgerLand Tourismus GmbH, talking about the eastern Austrian market, which is becoming even more important this winter. "We very much look forward to again welcoming our loyal and winter sports-loving guests from Vienna back to SalzburgerLand as soon as conditions permit. Until then, we want to bring the incomparable feeling of being on our ski slopes, at least a little bit, to the the sportif Viennese and thus re-awaken their desire for winter vacations in SalzburgerLand."
"SalzburgerLand Tourismus," says Gewista CSO Andrea Groh, "has chosen a brand area at the high-reach Karlsplatz subway station to promote its campaign. A foil branding around digital 32-inch screens along the escalators is rounded off by the combination with digital City Lights in 80-inch format, as well as a large video wall. In the DOOH-media mix, the campaign can also be seen on the network along Mariahilferstrasse, resulting in an impressive advertising presence that reaches hundreds of thousands of passers-by every day and is remembered with a high degree of message recall for a long time."
Client: Salzburger Land Tourismus GmbH
Out of Home advertising form:
Brand Area -Folierungen und 32 Zoll Screens- Rolltreppe Karlsplatz, 80 Zoll Screens Video Wall 16x46 Zoll/Exklusivbelegung, DOOH Netz auf der Mariahilferstraße
Duration: 14.12.- 20.12. 2020
Christian Brandt Di Maio
Corporate Communications Manager/Press Spokesman
Mobile: +43 664 1000 807