Lieferservice.at satisfies your taste buds’ every desire! It couldn’t be easier to use: go to Lieferservice.at or open the app, enter your delivery postcode and choose from a whole host of restaurants in your area. Payment is convenient via Klarna, or PayPal, by card or in cash. Your meal will arrive in no time at all, ready to be enjoyed! To share the news with anyone still in the dark, Lieferservice.at has launched a large-scale Out of Home campaign with Gewista.

Whether you fancy Austrian food, Asian cuisine, Greek dishes, Italian specialities or sushi, Lieferservice.at delivers it all to your door. To make more Austrians aware of Lieferservice.at, the company has implemented a nationwide Out of Home marketing campaign across Austria. In Vienna, Graz, Linz and Salzburg, Digital City Lights were used to spread the message. Lieferservice.at has booked advertising on transport media from July to September, with two trams bearing different branding wraps making their rounds in Vienna. The highlight of the advertising campaign is an innovative use of ambient media, namely the total-look transformation of a tram stop on the bustling Ringstrasse boulevard, directly across from Vienna City Hall. As well as City Lights and branded wrappings on the tram stop’s glass partitions, promotional staff are also handing out Coca-Cola cans and vouchers for Coca-Cola meal deals. The meal deals, consisting of a main course and a 500ml Coca-Cola drink, are available throughout Austria from 1 August to 30 September. The City Light ads feature images of smartphones browsing Lieferservice.at and a woman enjoying some Asian food.

Franziska Walder, Brand Manager at Lieferservice.at, said: “First and foremost, our Out of Home campaigns aim to reach as many people as possible. The high-traffic location of the tram stops directly in front of Vienna City Hall and the two branded ULF trams allow us to do exactly that! We’re also looking forward to our sampling campaign, which we hope will reach both new and existing customers.”

“In the course of its nationwide image campaign, Lieferservice.at made use of a wide-ranging Out of Home media mix, including Digital City Lights, transport media advertising and using total-look branding to transform a tram stop,” explained Andrea Groh, CEO of Gewista. “Not only are branded waiting areas at urban hotspots such as Ringstrasse uniquely eye-catching, they also represent a form of Out of Home advertising whose particularly creative design opportunities allow it to create a lasting impression and an emotional connection to the brand.”
 
Vlnr.: Promotorin Lieferservice.at, Michael Reiser & Andrea Groh, Gewista, Rubinia Kohi von Kesch



Credits:
Client: TakeAway.com

Form of advertising:

Digital City Lights
Across Austria / Vienna, Graz , Linz and Salzburg

Transport media
Two ULF trams in Vienna with Step+Sky branding
Campaign period: 07/07/2019 – 06/10/2019

Special advertising on tram stop with promotion drives at Ringstrasse/Rathaus
Campaign period: 05/09/2019 – 11/09/2019

Contact:
Christian Brandt-Di Maio
Corporate Communications Manager/Pressesprecher
E-Mail: christian.brandt-dimaio@gewista.at
Mobil: +43 664 10 00 807
www.gewista.at