It was the 14th time the Out of Home Award, which recognises extraordinary creative achievements in the Austrian advertising industry, was given. The most creative ads in the categories Poster, City Light, Rolling Board, Kultur, Transport Media, Megaboard and Innovative & Ambient Media were presented during the “Night of the Victors” at at the Novomatic Forum.
The guests were welcomed by host Karl Javurek, CEO of Gewista, following which Christoph Wagner-Trenkwitz compered the audience through an entertaining evening full of variety, which ended in an exclusive gala dinner. The evening's musical entertainment was provided by tenor Laszlo Maleczky and Michael Pewny, who wowed the audience with the sounds of jazz and swing.
The highlight of the evening, however, was the presentation of the Out of Home Award 2013. From the classic poster format to the category of Innovative & Ambient Media, an expert jury awarded gold, silver and bronze for the most creative campaigns and ads.
The winners in all categories: Gewista CEO Karl Javurek handed out the gold award for the Rolling Board “M&Ms Wanted” for Mars Austria OG (M+K Wien/ MediaCom). Silver went to the City Light campaign “Innocent Smoothies” for Innocent Alps (Union Wagner/ MediaCom), while the culture-related ad “ImPulsTanz – Vienna International Dance Festival 2013” for ImPulsTanz – Vienna International Dance Festival (PEACH Kommunikationsagentur/ falknerreiss) and the Rolling Board campaign “Frühlingserwachen” (“Spring Awakening”) for the garden centre bellaflora Gartencenter GmbH (WIEN NORD Werbeagentur GmbH / Media 1).earned bronze.
In the category Innovative & Ambient Media, which is for creative and unusual poster, city light and rolling board advertising, the winners were as follows: gold for bellaflora Gartencenter GmbH (WIEN NORD Werbeagentur GmbH / Media 1) with the Rolling Board campaign “Frühlingserwachen” (“Spring Awakening”); silver for The Coca-Cola Company – Austria (McCann Erickson Austria/MediaCom) for the Rolling Board ad “Teil dein Coca-Cola” (“Share Your Coca-Cola”); and bronze for the Vienna Museum of Technology (WIEN NORD Werbeagentur GmbH/MediaCom) for the poster “SPACE – THE EXHIBITION”.