This is the 15th time that the Out of Home Awards have been presented to honour the outstanding creative achievements of the Austrian advertising industry. The celebratory prize-giving for the most creative subjects in the categories of Billboard, City Light, Rolling Board, Culture, Transport Media and Megaboard, Innovative & Ambient Media as well as - for the first time - Digital Media, took place in the Novomatic Forum during the “Winners’ Evening”.
As usual, guests were welcomed by host and Gewista CEO, KR Karl Javurek. They were then led through an entertaining and varied evening by Christoph Wagner-Trenkwitz, rounded off with an exclusive gala dinner. Musical entertainment was provided by quartet “The Rats Are Back”, consisting of Volker Piesczek, Norbert Oberhauser, Eric Papilaya and Pepe Schütz, as well as the band “Take4”.
However, the highlight of the evening was the presentation of the Out of Home Awards 2014. From classic billboards right through to the new Digital Media category, the most creative campaigns and subjects were awarded Gold, Silver and Bronze by a top-class jury of industry experts.
The overall winners from all categories: Gewista CEO KR Karl Javurek awarded Gold to the Rolling Board “Von A nach B” (“From A to B”) by the Technischen Museum Wien (Wien Nord/ MediaCom). Silver went to the Digital Media “Für die Fische” (“For the Fish”) campaign spots by Hutchison Drei Austria with creative agency Hello München and media agency Panmedia, while Bronze was awarded both to the “Bedasüü” billboard from the campaign “Da komm ich her” (“That’s where I’m from”) by Delikatessa GmbH/Rewe International (DEMNER, Merlicek und Bergmann/OMD) and the “Scary Shelter” ambient media campaign by Sky Österreich Fernsehen GmbH & FOX International Channels Germany (move 121/MediaCom).
The winners of the new Digital Media category - these are digital experience worlds consisting of hundreds of HD screen in different formats, installed by Gewista in 5 of Vienna's largest underground stations to date, with two more to follow by the end of the year - are as follows: Gold went to the Swatch Group Austria (Thankyou Agency/Starcom Austria) for “Scuba Libre 2014”, Silver went to Sony Mobile Communications (Blink/MediaCom) for the subject “I change” from the Sony Mobile Xperia Z1 Compact campaign, and Bronze went to Hutchison Drei Austria (Hello München/UM Panmedia) for “Engelbert” from the “Für die Fische” campaign.
Image, from left to right: Front row: Arno Reisenbüchler, Barbara Hamza, Walter Fink, Carola Krempler, Elfi Nemeth, Alexander Binder, Christoph Gaunersdorfer, Mag. Melissa Scherr, Karl Javurek, Mag. Martina Hörmer, Mag. Edmund Hochleitner Back row: Peter Steinlechner, Moana Merzel, Michael Wimmer-Lamquet, Mag. Joachim Feher, Mag. Zuzana Kienast, Stella Biehal, Mag. Hermann Tragner, Karoline Wolfram