How innovative and diverse out-of-home advertising can be was apparent again today during the annual jury session of the "Out-of-Home" Award 2014, which took place in Studio 44 of Österreichischen Lotterien Gesellschaft mbH. A high-level creative jury, consisting of representatives of the largest indigenous advertising and creative agencies, evaluated approximately 2,400 themes in the following categories: Poster, City Light, Rolling Board, Transport Media, Megaboard, Innovative & Ambient Media and Culture. The category Digital Out-of-Home was evaluated for the first time.
"The 'Out-of-Home Award", says Gewista CEO, Karl Javurek, Councillor of Commerce, "is taking place today for the 15th time, and we are delighted at the immense popularity of this advertising award, within the parameters of which we seek to identify the most creative themes in Austria's advertising landscape. The numerous themes, and above all the high quality of the pieces worked on, show the great significance that is attached to out-of-home advertising on the agency front, as well as its importance to the advertising industry, and the unique design options that out-of-home media offer. I am particularly pleased about the new category 'Digital Media', which was evaluated for the first time this year. The digitalisation of our out-of.home media – beginning with the seven most important underground stations in Vienna and subsequently incorporating further surface projects – marks a new chapter in outdoor advertising. Our digital offering offers creative minds a unique new playing field upon which to implement new ideas and concepts for their customers in an even more spectacular way.