The submission and judging for the 2019 Gewista Out of Home Awards took place with full transparency. Gewista clients, media agencies and creative agencies which had booked Gewista OOH-campaigns in 2019 were invited to enter the competition via an online submission tool. The best campaigns/subjects were chosen by an expert jury in seven price categories, which were divided into advertising media segments. For the first time, this year's competition featured a new category, an audience award, for which a national poster campaign called for public voting. All voting took place online.
Campaigns in all categories were entered into both jury voting and audience voting. The expert jury was made up of CEOs, C-Suite executives and department heads from media and creative agencies as well as direct clients, who selected Gold, Silver and Bronze winners in each category.
For the first time, this year the public was also invited to vote in all categories. From March to May, 140,000 votes were generated in this way nationally for about 400 campaign entries. The Kronen Zeitung newspaper won the overall 2019 award with more than 23,000 votes. Their winning campaign, "Experience Graz with the Krone,“ utilized Gewista's OOH Total Look, and featured a dramatic, fully wrapped tram, which traveled throughout the city.
Commenting on the judging of the awards, Gewista CSO Andrea Groh said, "This year it was a joyful task, even under changed circumstances, to select the winners of this year's Out of Home-Award from nearly 400 entries. With the presentation of these awards, we honor the outstanding achievements that the Austrian advertising and creative marketing industry have made in the Out of Home segment, year after year. We salute their worldclass work!"
"It is very impressive," said Gewista CEO Franz Solta, "to see how many entries demonstrating extraordinarily creative work were submitted in our twentieth (20th) year of the Out of Home-Awards. This shows that the award enjoys great popularity and is highly respected by agencies and advertisers alike. Out of Home-media, from posters and transport media to digital advertising media, with their many unique design options, offer nearly unlimited possibilities for creativity. It was a pleasure to be able to honor this year's best-of-the best winners."
The Gewista 2019 Out of Home Awards honored achievements in seven categories with Gold, Silver and Bronze awards to clients, media agencies and creative agencies whose campaigns were presented during the business year 2019:
- City Lights
- Rolling Boards
- Innovative Media
- Digital Media
- Transport Media
Christian Brandt-Di Maio
Corporate Communications Manager/Press Spokesperson
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