The Swing Cards, which can be booked exclusively through Gewista, are available in different distributions and circulations in Vienna’s trams and now also in the U6. The added value for passengers of Wiener Linien is that each Swing Card – which is attached to the handgrips and is easily removable – is provided with a voucher for an additional benefit. The Swing Card is simply taken away and the added value found on it redeemed directly on the spot with the advertiser.
ANKER – First Mover with Swing Cards
The traditional Viennese bakery ANKER was the “First Mover” of this form of advertising and promoted, as part of its “THE” ANKER BECOMES “YOUR” ANKER campaign, coffee, chocolate croissants and ham, not only via 16 and 8 sheet billboards, City Lights and two fully-branded trams, but also with innovative swing cards.
Tina Schrettner, Marketing Director Ankerbrot says, “‘YOUR ANKER’ will accompany us into the future as a crucial platform and long-term communication strategy. In order to present the idea at launch, throughout the whole of Vienna, we have brought Gewista, a reliable partner for years, to our side. In addition to the classic forms of advertising, Gewista always comes up with innovative products – such as the Swing Cards, with which we can target and also surprise our customers even more effectively”.
“We are now very pleased to be able to offer the Swing Card, as an effective Goodie-Product, in the U6, as well as in all trams in Vienna”, says Gewista CSO Andrea Groh. “Through its format, this form of advertising ensures the highest awareness among customers and guides them directly to the Point of Sale.”
Out of Home media mix: Swing Cards, Billboards, City Lights, Transport Media - ULF
Christian Brandt-Di Maio
Corporate Communications Manager/Pressesprecher
Mobil: +43 664 1000 807