As part of its current, twice-yearly, large-scale Brand & Awareness Campaign, The Shopping City Süd is again focusing on Out of Home and, in particular, on a Rolling Board Innovative & Ambient Media staging campaign by Gewista. The “Unexpected” campaign at the Shopping City Süd makes use of stringently superior advertising materials that stand out positively and reflect the market diversity, dynamics and creativity of the company. 

In addition to an extensively conceived Out of Home-Mediamix, the Shopping City Süd is again focusing on a campaign-highlight by means of Rolling Board dominance with 3D-format explosion. All along the busy Triester Straße, you will find 3 Innovative & Ambient Media productions showing themes relating to the well-known Shopping City Süd-CI. Under the title “Unexpected Shopping”, brands like Nike, Mac, Hollister or Douglas are advertised in conjunction with Shopping City Süd shops. The eye-catcher on the Rolling Board: 3D-format explosions in the form of a lady’s shoe, a make up brush and sports sneakers. 

Laylah Rabitsch, Marketing Manager - Shopping City Süd: To us, the theme “Unexpected” does not only stand for unexpected and surprising shopping pleasures, but also for unexpected and surprising advertising forms. With this campaign, we demonstrate impressively that Shopping City Süd is always good for a surprise.”

Alexander Rudan, Executive Creative Director – Havas Wien: “When a large part of advertising media is no longer even noticed, standing out is, more than ever, the most important requirement and corresponding special advertising forms an effective means.”

“The current Shopping City Süd campaign on Rolling Board is”, says Gewista CSO Andrea Groh, “especially successful and shows which unique design options the medium offers. We are always delighted when we can inspire our clients creatively with an implementation based on our advertising media and to bring them together in an impressive and eye-catching way in the public space.”
Rolling Board Shopping City Süd
Rolling Board Shopping City Süd
Rolling Board Shopping City Süd
Rolling Board Shopping City Süd
Rolling Board Shopping City Süd

Contracting Client: Shopping City Süd
Creative Agency: Havas Wien
Advertising Form/Out of Home-Mediamix:
Rolling Board Dominance with format explosion, Rolling Board, Digital City Lights in Vienna and transportation advertising on the Badner Bahn (tram service).
Duration: 03.12 – 17.12.2018

Christian Brandt-Di Maio
Corporate Communications Manager/Pressesprecher
Mobil: +43 664 10 00 807