Dynamic outdoor advertising perfectly positioned
The Rolling Board has established itself in preceding years as a high impact – premium medium in outdoor advertising. The benefits of this medium are in its range optimisation. With its excellent location positioning (at right angles to the flow of traffic) and backlighting undeniable attention is guaranteed for your campaign.
Through coverage of main traffic routes, the Rolling Board achieves not only gross contact, but also contributes to net high coverage maximisation in an intra-media mix of advertising media. Customers who use these advertising carriers benefit from high score values for impact, recall and recognition, as well as an unbeatable cost-benefit ratio.
The Rolling Board – an unbeatable accompaniment in the OOH media-mix!
Over the last 15 years, experience has shown that the use of Rolling Boards, alongside its creative use options, is especially suitable in combination with the billboard in the wide coverage optimisation of national campaigns. For this reason the display mode of the Rolling Boards has been adapted to the billboard. The synchronized display cycle of both media simplifies campaign planning in outdoor advertising, as well as the campaign handling for our clients.
The needs of our clients are as diverse as the booking options of our advertising media are flexible. Because our weekly bookable advertising media such as City Lights, Digital City Lights, as well as Transport-Media with flexible campaign launches are suitable as an ideal supplement to the Rolling Board and billboard. Therefore, following evaluation and monitoring of market needs, we can safely say that we have repositioned the Rolling Board in the media-mix.