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Studies & Reports

 
 

FOCUS

Within the scope of the quarterly press conference FOCUS presents the ad balance 2015 as well as the view of the advertising year 2016:

 


AMBIENT METER-Study

The Ambient Meter is a coverage study for ambient media. Five categories are surveyed (outdoor-, indoor- and electronic advertising forms, mobile advertisement and Ambient small formats).

Further information at http://www.tmc.at/studien/ambientmeter.htm

 


TAKE NOTE AND FORGET-Study

Take note and Forget. How often should one book a billboard? What duration period is ideal for my product? Is it better to book a short, repeated campaign or a one-off long-term campaign? What's the difference between a fortnightly and a monthly cycle? The study “Take note and Forget” analyses the influence of the display period cycle and daily recognition.


 
Sylvia Witzmann
Sylvia Witzmann Head of Market Research