Billboard

Billboards are one of the most recognizable and effective forms of outdoor advertising. Gewista offers a wide range of billboard solutions, from the classic roadside billboard and billboards in waiting shelters to advertising pillars. With over 16,000 billboard spaces, your message reach people n everyday life, on the move and directly in urban spaces.
Whether for brand building, a product launch, or a promotional campaign: With a professionally planned billboard campaign, you can make your message highly visible and achieve a wide reach.

Would you like to book billboard space or receive personalized advice? Please use our contact form.

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Classic billboard

The classic billboard convinces through its simplicity, quality and durability. It is the most traditional billboard medium and is ideal for anchoring brand images in the long term and communicating promotions with high impact.

Billboard formats

As diverse as our clients’ needs are, as varied are our billboard formats. We offer formats such as 8-, 16-, 24- and 48-sheet billboards. On request, we support you with individual solutions and innovative design options. This allows billboards to be tailored exactly to your objectives, budgets and creative ideas.

Advantages of billboards

Billboards offer, among others, the following advantages:

High reach in public spaces
Large, attention-grabbing billboard surfaces
Versatile design options from branding to performance
National coverage and presence throughout Austria
Locations in a wide variety of environments (city, outskirts, major traffic routes)
Targeted booking of regions that are relevant for your brand
Proven advertising medium that is perceived as familiar

Billboard locations and use cases

Our billboards are distributed throughout Austria and can be planned flexibly by region, city or district. Together with our sales team, you define:

Target areas for your billboard advertising
Desired contact density and display periods
Combinations with further out-of-home media such as City Lights or Digital Out-of-Home

In addition to classic billboards, poster advertising appears in various other forms, for example:

Billboards in waiting shelters

Billboards in 24-sheet format can be placed in numerous waiting shelters at tram and bus stops along highly frequented urban traffic routes. Here your billboard advertising reaches commuters and public transport users with a high repetition frequency.

24-sheet billboards at tram and bus stops

The 24-sheet billboard in the waiting shelter is generously sized and well positioned. It benefits from its proximity to entrances, timetables and seating areas and ensures that your billboard remains in view throughout the waiting time.

Impact of billboards in public transport waiting shelters

This type of billboard advertising offers particular advantages:

High dwell time of passengers in the waiting shelters
The advertising message is perceived as a positive distraction while waiting
Repeated contacts through regular use of the same lines
Ideal placement for messages that use time for viewing and reflection

Creative billboard design and ambient media

Billboards in waiting shelters can be creatively extended, for example by integrating the entire architecture of the shelter or adding ambient media elements. Via the Gewista team for innovative ambient media, attention-grabbing special builds are created that go beyond the classic billboard and become a talking point.

Advertising pillars

The advertising pillar (Litfaßsäule) is the oldest representative of our out-of-home products and an iconic carrier for posters in the cityscape. On the round pillar, billboard posters are placed on a continuous 360-degree surface. Gewista operates around 1,600 advertising pillars / round pillars across Austria.

360-degree billboard surface and visibility

This is what makes the advertising pillar as a billboard medium unique:

360-degree visibility thanks to its round shape
Striking presence in public spaces
Option to run one creative all around or combine several posters
Historic and traditional advertising medium

Locations of advertising pillars and target groups

Advertising pillars are located in central and busy areas, such as squares, traffic hubs or highly frequented shopping and nightlife districts. This makes them particularly suitable for:

Culture and event communication
Posters for events, trade fairs, concerts
Brand appearances in urban environments

Classic and creative billboard designs

Advertising pillars are part of the typical cityscape and enjoy high awareness and familiarity. They are a perfect place for classic posters but also offer plenty of space for creative billboard designs and eye-catching executions that attract attention.

Would you like to learn more about billboard advertising or book billboard space directly?

Get in touch with us today.

FAQ Billboard

What is a billboard in the context of out-of-home advertising?

A billboard is a large-format advertising medium in public spaces that makes messages visible, for example on roadside billboards, in waiting shelters or on advertising pillars. Billboards are suitable for brand building, promotions and event communication.

How much does billboard advertising in Austria with Gewista cost?

The cost of billboard advertising in Austria depends on format, number of billboard faces, duration and region. An overview of our conditions can be found in the current price list. For an individual quote based on your campaign objectives, our sales team will be happy to support you.

Which billboard formats does Gewista offer?

Gewista offers classic billboard formats such as 8-, 16-, 24- and 48-sheet billboards. In addition, there are billboards in waiting shelters and posters on advertising pillars, which can be combined depending on location and campaign goals.

How do I plan a campaign with billboards?

Together with our sales team, you define target group, regions, duration and budget. Based on this, we select suitable billboard locations and create a placement plan for your billboard campaign.

What advantages does a billboard have over other advertising media?

Billboards offer high reach, strong visibility and presence in people’s everyday lives. They are a proven medium that strengthens brand images and effectively complements digital channels.

Can I book billboards regionally as well as nationally?

You can book billboards both regionally, for example in individual cities or districts, and throughout Austria. The Gewista billboard network enables both small-scale and large-scale campaigns.

Does Gewista provide support for billboard design?

Yes, Gewista provides guidelines for billboard design and offers tools such as the Previewbox, which allow you to virtually test your billboard creative on advertising media. Your contact person in the sales team will be happy to advise you.