Retail Media

Retail media at Gewista refers to digital out-of-home advertising directly inside shopping centers. Through more than 100 digital City Lights in Austria’s largest shopping centers, you address people who are in a shopping mindset and have a high willingness to buy, right at the point of sale.

Gewista operates digital City Lights, among others, in Westfield Shopping City Süd in Vösendorf, Westfield Donau Zentrum in Vienna, Shopping City Seiersberg in Graz, and Europark in Salzburg. These centers are among the largest shopping malls in Austria and together record more than 60 million visitors per year.

Retail media reaches customers directly at the moment of purchase. Digital City Lights inside the mall trigger the final purchase impulse, provide high visibility at the POS, and address people who are already in a buying mood. In combination with out-of-home advertising along the way to the center, this creates a seamless customer journey..

Retail media is particularly suitable for sales and promotional campaigns, product launches, brand presence in retail, and campaigns aimed at fast-moving consumer goods or seasonal offers. Brands that want to increase their visibility in retail also benefit from retail media.

Yes, retail media can be ideally combined with other out-of-home media, such as posters, City Lights, or digital media along the route to the shopping center. This creates a consistent campaign from the city all the way to the POS.

Contact our sales team and let us know in which shopping centers and during which period you would like to be active. We will recommend suitable digital City Light locations, create an individual offer, and support you with data delivery and implementation..