• Newsletter
Menu Newsletter
  • En-De

City Light

Backlit out-of-home advertising with Gewista

City Lights are the highlights of out-of-home advertising. As backlit advertising media, they ensure strong visibility around the clock in urban spaces, whether as free-standing City Light showcases, City Lights in shelters or City Light columns. City Light advertising shapes the cityscape and accompanies people on their daily journeys through the city. Gewista operates more than 11,000 City Light faces in Austria, offering one of the densest City Light networks in public spaces. This enables you to reach pedestrians, public transport users and urban target groups with high contact frequency.

Would you like to book City Light faces or get personal consulting? Use our contact form.

City Light

A City Light is a backlit, usually glass-covered advertising medium in portrait format that is placed free-standing in public spaces. Thanks to the backlighting, City Light creatives are clearly visible both during the day and at night and appear particularly premium.

City Light 3D Wartehalle

Advantages of City Light advertising

The advantages of City Lights are numerous:

  • 24-hour visibility thanks to back-lit displays
  • More than 11,000 areas at highly frequented locations
  • Individually configurable networks & target group-specific application options
  • High chances of perception and contact, especially among pedestrians and public transport users
  • Can be equipped with technical features (e.g. Wi-Fi, sound, lenticular technology) leading to special attention and interaction.

City Light formats at a glance

Our City Light advertising range includes:

City Light showcases

As free-standing advertising panels, City Light showcases place full focus on your campaign. They are positioned at prominent locations in the cityscape and provide a high-quality stage for brand appearances and promotions.

City Light Rituals

Advantages of City Light showcases

Their main advantages are:

  • high reach thanks to placements at high-traffic transport hubs and busy locations
  • optimal visibility in the field of vision of pedestrians and road users
  • versatile options for toppers, structural add-ons, technical tools and interactive features
City Light Fanta

Creative design options for City Light showcases

City Light showcases are perfect for special brand stagings. Through our Innovative & Ambient Media unit, classic creatives can be extended with 2D or 3D extensions, complemented by LED elements, partial lighting or light and sound effects. Showcases, sampling modules or interactive games turn the City Light showcase into a walk-in brand space and ensure that passers-by not only look, but stop and actively engage with your brand.

City Lights in waiting shelters

In addition to their function of providing passengers with protection from wind and weather, bus and tram shelters become a stage for public transport through the City Light. Here, City Light advertising reaches commuters and public transport users every day with a high frequency of repetition.

City Light Wartehalle Magnum

Advantages of City Light in waiting shelters

The City Light in the waiting shelter offers a number of unique advantages:

  • long dwell time of passengers in shelters
  • the advertising message is perceived as a positive distraction during waiting time
  • repeated contacts through regular use of the same routes
City Light WH Canal+

Creative stagings in shelters

City Lights in shelters offer particularly ample space for creative executions. By integrating the entire architecture of the shelter, creative stagings can be realised, for example through full-look vinyls, spatial add-ons or ambient media elements. In addition, scent, light and sound effects or interactive elements can be used to create multisensory experiences. This turns City Lights in shelters into an immersive brand experience that passengers perceive intensely during their waiting time.

City Light pillars

City Light meets advertising pillar: backlit, rotating City Light pillars line not only Vienna’s pedestrian zones but also the Vienna Ringstraße. Like their historic predecessors, they blend seamlessly and aesthetically into Vienna’s cityscape while providing modern, backlit advertising faces.

City Light Säulen Nespresso

Advantages of the City Light pillar

What characterizes the City Light pillars:

  • Continuous design in 8-sheet format
  • 24-hour visibility thanks to back-lit subjects
  • Space for staging special themes
  • Choice of different formats of City Light pillars
  • Targeted customization to your individual needs possible

Would you like to learn more about City Light advertising or directly book City Light faces?

Get in touch with us today.
 

*Pflichtfeld

Mit dem Absenden Ihrer Kontaktdaten willigen Sie in die Bearbeitung Ihrer Anfrage und der dafür notwendigen Datenverarbeitung ein. Nähere Angaben finden Sie in unserer Datenschutzerklärung.

FAQ City Light

What is a City Light in out-of-home advertising?

A City Light is a backlit advertising medium in portrait format that is placed free-standing in public spaces, as a showcase, in shelters or as a City Light column. Thanks to the backlighting, City Light creatives are clearly visible day and night and appear particularly premium.

What are the advantages of City Light advertising with Gewista?

City Light advertising offers 24/7 visibility, over 11,000 faces at high-traffic locations, individually combinable networks and high contact opportunities among pedestrians and public transport users. In addition, technical features such as Wi-Fi, sound or lenticular technology are possible.

Which City Light formats does Gewista offer?

Gewista offers City Light showcases, City Lights in shelters, City Light columns as well as Digital City Lights. Depending on your campaign goals, these formats can be combined to optimally manage reach and impact.

Where are City Lights located in Austria?

City Lights are positioned at high-traffic transport hubs, shopping streets, squares and in public transport shelters. Gewista operates a dense City Light network in Vienna and other cities across Austria.

Can I combine City Lights with other advertising media?

Yes, City Lights can be combined very well with other out-of-home media. You can combine City Lights with Digital City Lights and Premium Screens from the Digital Media portfolio to complement static presence with moving images and dynamic content. In addition, billboards, Premium Boards and special executions from the Innovative & Ambient Media segment are suitable to stage your campaign even more broadly and with greater impact in public spaces.

 

 

 

 

Which creative special executions are possible with City Lights?

Through our “Innovative & Ambient Media” unit, various special formats are possible on City Lights, such as 2D and 3D extensions, LED elements, showcases, sampling or interactive and multisensory stagings. This turns a City Light into a special stage for your brand.

How do I start a City Light campaign with Gewista?

You can simply contact our sales team. Together, we define objectives, target groups, locations and campaign duration and create a tailored proposal for your City Light campaign.

Discover more about

All products