What is Ambient Meter?
Ambient Meter is an independent multi-client study conducted every two years by TMC The Media Consultants.
Based on over 5,000 interviews, it provides target group information for more than 40 forms of advertising.
Insights from Ambient Meter 2025
Our Out of Home target group is highly sought after: young adults and people with higher education in particular remember Gewista's advertising media significantly more often. This is hardly surprising, as this demographic tends to live in urban centers and is particularly mobile.
Our audience shows above-average interest in a wide range of topics: from culture, further education to consumer goods such as new home furnishings, cars, or fashion, to travel - the target audience is open to advertising messages and acts as opinion-forming trendsetters.
Would you like to know more?
You can find more information about Ambient Meter at https://tmc.at/ambientmeter/.
