Premium Board

Premium Board Advertising

The Premium Board is Gewista’s premium advertising medium for a premium target group. The large-format creatives practically “float” above the street and ensure maximum attention in the streetscape. With around 690 Premium Board faces at approximately 390 locations, Gewista offers a dense network of striking eye-catchers in public traffic environments. Premium Boards are ideal for strong brand appearances, product launches and campaigns that aim to be particularly present in the streetscape.

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What is a Premium Board?

Premium advertising medium for a premium target group

A Premium Board is a large-format advertising medium that is positioned significantly higher than classic billboards. Due to its exposed position in the street environment and its high-quality appearance, the Premium Board is considered a “premium advertising medium for a premium target group”. The creatives are large, clear and visible from a long distance.

Locations and coverage of Premium Boards

Gewista has around 690 Premium Board faces at approximately 390 locations in Austria. The Premium Boards are located at:

High-traffic access and exit roads
Important intersections and traffic hubs
Heavily frequented urban traffic axes

This allows Premium Boards to reach a broad, mobile target group across Austria every day.

Advantages of Premium Boards

Maximum visibility and exclusive presence

The Premium Board offers the following advantages:

Permanent presence through exclusive booking per location and week
Clear, unobstructed perception of the advertising creative
Positioning at a height of approximately 2.6 to 3.5 meters above the traffic
Orientation at a right angle to the roadway for optimal legibility
High attention at high-traffic locations with longer dwell times

High-quality impact through backlighting and protection

Premium Boards are backlit and protected by glass. This ensures very good visibility by day and night and at the same time protects the creative from weather influences and vandalism. The combination of a large-format, exposed position and high-quality execution makes the Premium Board a premium advertising medium for brands that want to convey value and strength.

Creative extensions

Premium Boards can be creatively enhanced. Through our Innovative & Ambient Media team, options such as foiling or format extensions on the Premium Board are possible. With this, the classic Premium Board becomes an extraordinary staging with particularly high attention.

Would you like to learn more about Premium Board advertising or book directly?

Get in touch with us today.

FAQ Premium Board

What is a Premium Board at Gewista?

A Premium Board is a large-format advertising medium in the street environment that is positioned at a height of approximately 2.6 to 3.5 meters above traffic. Thanks to the backlit, glass-protected surface and the orientation at a right angle to the roadway, the Premium Board offers maximum visibility and a high-quality environment for your advertising message.

What are the advantages of Premium Board advertising?

Premium Board advertising offers permanent presence with exclusive booking per location and week, high visibility thanks to the ideal height and orientation, backlit creatives for day and night impact, and protection against weather and vandalism through glass protection.

Where are Premium Boards located in Austria?

Gewista’s Premium Boards are located at around 390 sites in Austria, primarily on high-traffic access and exit roads, intersections and urban traffic axes. This allows you to reach a large mobile target group every day.

For which campaigns is a Premium Board particularly suitable?

Premium Boards are ideal for brand and image campaigns, product launches and promotions that are intended to be particularly present in the streetscape. They are a premium advertising medium for campaigns that aim to convey value, strength and high visibility.

Can I book Premium Boards regionally or nationally?

Yes, Premium Boards can be booked both regionally, e.g. in specific cities or regions, and across Austria. Your Gewista sales team will put together suitable location packages according to your target areas and budgets.

How does the booking of a Premium Board campaign work?

Together with the Gewista sales team, you define target group, regions, duration and budget and select suitable Premium Board locations. Based on this information, you receive an individual offer for your Premium Board campaign. For an initial overview of available Premium Board locations, you can use our digital planning tool Gewista Map and view Premium Boards directly on the map.

Can I combine Premium Boards with other media?

Yes, Premium Boards can be very well combined with other OOH media to further increase reach and contact quality. For nationwide presence in the street environment, you can complement Premium Boards with classic posters. In addition, City Lights offer strong impact in close range, such as in pedestrian zones and waiting shelters. If you want to use moving images and flexible scheduling, we recommend combining them with digital media such as Premium Screens or Digital City Lights.