• Newsletter
Menu Newsletter
  • En-De

Cookie Information

This bulletin explains how we handle cookies, embeddings and other trackers when you use our website, and how you can choose to consent or opt-out.

1. What is a cookie?
A cookie is a small text file which is stored in the browser on your device (computer, cell phone...).
We use the term "cookies" to refer to cookies, embeddings, trackers and similar technologies.
Cookies have several uses. They make it possible to identify you so that you can access your account, manage your shopping cart, save your browser language or so that your navigation can be followed for statistical analysis or advertising purposes.

Hier finden Sie alle Informationen zu den Cookies und können Ihre Einstellungen ändern

2. What are the different types of cookies?
Cookies can be classified as follows:

  •  According to their expiration time:
    • Session cookies, which are stored in the memory of your browser only as long as it is open. As soon as you close your browser, these cookies are deleted.
    • Permanent cookies, which have a pre-defined lifetime. These cookies remain in your browser until they expire or until you manually delete them by using your browser's control features.
  • By their source:
    • First-party cookies, which are deposited directly by the website or mobile app operator or on its behalf by service providers.
    • Third-party cookies, which are deposited by third-party companies with the consent of the website operator.
  • According to their purposes:
    • Functionally necessary cookies, which are strictly required for the proper functioning of the website or deposited to provide an online communication service expressly requested by you. These cookies may cover various purposes, such as recording the cookie settings you choose, authenticating to a service, storing a shopping cart, accounting for purchased products or services, customizing the user interface (e.g., language selection, presentation of a service), maintaining website security and similar functions.
    • All other cookies may serve different purposes (e.g., analytics, advertising, social network sharing, and more).



3. What types of cookies are used on our website and for what purposes?
We use the following cookies on our website:

Functionally necessary cookies.
These cookies allow us to,

  • ensure that the website's content management system (Drupal) works properly.
  • set the navigation language which you have chosen.
  • save your cookie settings and transmit your consent information to third-party companies.
  • protect our website from SPAM requests on the contact form.

These cookies are managed by us and by service providers acting on our behalf.
 
Cookies for target group measurement.
These cookies allow us to improve both the user experience and the quality of our services by creating anonymous targeting and frequency statistics of the use of the website.
On our website, we use Google Analytics. For more information about how Google may process your data, please see our Privacy Policy.

Social networks which share cookies.
These cookies allow us to display and upload a toolbar to share content on major social networks.
On our website, we use AddThis. For more information on how AddThis may process your data, please see our Privacy Policy.
When you click on a social network link suggested on our website, you will be redirected directly to that social network's website. Your data will then be processed in accordance with the Privacy Settings of that network.

Newsletter Cookies
Pardot Pixel
If you have given your consent, we use so-called "Pardot Pixel" of the provider Salesforce.com Germany GmbH, Erika-Mann-Str. 31, 80636 Munich ("Salesforce"). Pardot pixels enable us to collect information about the activities of users of our website. The data collection is pseudonymised, unless you provide further personal data such as your name when using the website. In this case, an allocation can take place.
You can deactivate the data processing within the scope of Pardot Pixels at any time in our Cookie Board. Alternatively, you can disable Pardot Pixel for the browser you are currently using by deactivating the storage of cookies in the settings of your browser.

  • The purpose of Pardot Pixels is to enable us to analyse user data on our website.
  • The data processed are:
    • Pardot Pixel HTTP Data: This is log data that is technically generated when the Pardot Pixel used on the Website is used via the Hypertext Transfer Protocol (Secure) (HTTP(S)): This includes IP address, type and version of your internet browser, operating system used, the page accessed, the page previously visited (referrer URL), date and time of access.
    • Pardot pixel terminal data: Data assigned to your terminal device by the Pardot pixel: This includes a unique ID for (re)recognising returning visitors.
    • Pardot Pixel Event Data: Data that Salesforce collects through the Pardot pixel associated with the unique visitor ID of the relevant visitor contained in the Pardot pixel endpoint data: This includes actions that take place on the website. These include, for example, conversions, link clicks, button clicks, page views. This also includes information associated with the actions recorded in each case. This includes, for example, the submission of contact details or download of documents.
    • Pardot pixel analytics data: Data that Salesforce generates based on the information captured by the Pardot Pixel by associating it with the unique visitor ID of the relevant visitor contained in the Pardot Pixel Endpoint Data: This includes information about the effectiveness of advertisements and mapping users to ad targeting groups. Salesforce may generate other data from the information collected for its own purposes or for the purposes of third parties. We have no knowledge of the details of the data generated by Salesforce.
    • Pardot Pixel Report Data: Data contained in aggregated segment and device-related reports generated by Salesforce based on the analysis of raw device-related data within the Pardot Pixel.
  • The legal basis for the collection of data in the context of the use of Pardot Pixel is Art. 6 para. 1 lit. a DS-GVO (consent).
  • The data is automatically provided by the user's browser.
  • The recipient of the data collected via our website is Salesforce.com Germany GmbH as our processor. Salesforce.com Germany GmbH uses Salesforce.com Inc. in the USA (Salesforce Tower, 415 Mission Street, 3rd Floor, San Francisco, CA 94105, USA) as a service provider. In the USA, there is no level of data protection comparable to the requirements of the GDPR. It is possible that government agencies access personal data without us or you knowing about it. It is probably not possible to enforce your rights in the USA. We have entered into the EU Standard Contractual Clauses (2021/914; Module 2) with Salesforce to protect your data and have agreed additional safeguards. You can request a copy of the main contractual contents of the standard contractual clauses at any time. In addition, we have obtained your consent (Art. 49 para. 1 lit. a DS-GVO) via the cookie consent banner as a precautionary measure. You can revoke your consent at any time with effect for the future via the button on the cookie board.
  • The data will be deleted after one month at the latest.
  • The provision of data is not required by law or contract or necessary for the conclusion of a contract. There is no obligation on the part of the data subject to provide the data. In the event that the data is not provided, we will not be able to use the function of the Pardot Pixel.
  • We do not use automated decision-making.

We use the newsletter tool Pardot from Salesforce Inc, Salesforce Tower, 415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States. The Pardot newsletters contain so-called tracking pixels. A tracking pixel is a miniature graphic that is embedded in emails that are sent in HTML format to enable log file recording and log file analysis. This allows a statistical evaluation of the success or failure of online marketing campaigns to be carried out. Based on the embedded tracking pixel, Pardot may see if and when an e-mail was opened by a data subject. In addition, newsletter tracking is used to determine which links in the email were accessed by the data subject. The data collected by Pardot is also processed in the USA.

Such personal data collected via the tracking pixels contained in the newsletters and the newsletter tracking are stored and evaluated by the controller in order to optimize the newsletter dispatch and to adapt the content of future newsletters even better to the interests of the data subject. This personal data is not passed on to third parties. Data subjects are entitled at any time to revoke the separate declaration of consent given via the double opt-in procedure to unsubscribe from the newsletter. After a revocation, no further data will be collected and the address will be placed on a blacklist to document the unsubscription and prevent further mailings.
You can find Salesforce's privacy policy at https://www.salesforce.com/company/privacy/

Information regarding newsletter subscription in accordance with the General Data Protection Regulation (Article 13 of the GDPR). We process your personal data solely for the purpose of managing and sending the newsletter or responding to inquiries. You can unsubscribe from any newsletter you have subscribed to at any time. To do so, you can either send us an email or cancel your subscription via a link at the bottom of the newsletter. The data you provide to us will only be processed for as long as your consent to receive the newsletter remains valid and we continue to send these newsletters. You have the right to access, rectify, or erase your data, as well as the right to restrict processing, object to processing, and to data portability. You have the right to file a complaint with the Austrian Data Protection Authority (www.dsb.gv.at) regarding any alleged shortcomings. By submitting the confirmation “I would like to receive event invitations,” you consent to the processing of your data for the purpose of managing invitations to events in our field (Out Of Home Award, Best Brands Gala, etc.). You may revoke this consent at any time with future effect. The data will only be transferred to our subsidiaries and to processors commissioned for invitation management.


Video-Cookies
When you view videos on our website, cookies are set in your browser by the video provider.
On our website, we use YouTube.
For more information about how YouTube processes your data, please see YouTube's Privacy Policy.

Google Ads (Conversion)
If you have given your consent, we will use Google Ads (Conversion) Tracking on our website. Google Ads (Conversion) enables us to monitor the success of ads placed via Google.
You can deactivate data processing by Google Ads (Conversion) at any time in our "Cookie Banner". Alternatively, you can install a browser plug-in from Google that prevents data collection by Google Ads (Conversion): http://tools.google.com/dlpage/gaoptout?hl=de.
The purpose of data processing by Google Ads (Conversion) is to track the reach of ads placed via Google. When you click on our ad placed via Google, Google stores a cookie for conversion tracking on your terminal device. If you then visit our website linked in the ad and the cookie has not yet expired, we can recognise that you have clicked on the ad and have been redirected to our website. We can only recognise clicks on our own ads, not any clicks on ads of other Google customers. Google uses the cookies, among other things, to bill us for the costs of the ads. In doing so, we only receive the evaluations and other information in aggregated anonymised form and cannot assign the information to any natural person. 
The data processed are:
- Google Ads log data 
This is data that is technically generated when using the Google Ads tool used on the website via the Hypertext Transfer Protocol (Secure) (HTTP(S)): This includes IP address, type and version of your internet browser, operating system used, the page accessed, the page previously visited (referrer URL), date and time of access.
- Usage data 
Usage data includes clicks on ads, time spent on the website and information about websites visited.
- Conversion event
The conversion event summarises the results of the conversion.
The legal basis for the processing of personal data via our website by Google Ads (conversion) is your consent (Art. 6 para. 1 lit. a DSGVO). 
The recipient of the data is Google Ireland Limited (Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland) within the scope of order processing. Google Ireland Limited uses Google LLC in the USA (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA) as a service provider. In the USA, there is no level of data protection comparable to the requirements of the GDPR. It is possible that government agencies access personal data without us or you knowing about it. It is probably not possible to enforce your rights in the USA. We have entered into the EU Standard Contractual Clauses (2021/914; Module 2) with Google to protect your data and have agreed to additional safeguards. You can request a copy of the essential contractual contents of the standard contractual clauses at any time. In addition, we have obtained your consent (Art. 49 para. 1 lit. a DS-GVO) via the cookie consent banner as a precautionary measure. You can revoke your consent at any time with effect for the future via the button in the cookie banner.
The cookies lose their validity after 30 days, do not contain any personal data apart from the cookie ID and do not serve to identify you personally. 
The provision of the data is not required by law or contract or necessary for the conclusion of a contract. There is no obligation for you to provide the data. In the event that you do not provide the data, we will not be able to perform Google Ads tracking.

LinkedIn Insight Tag
If you have given your consent, we use the so-called “LinkedIn Insight Tag.” This involves the use of cookies from LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland (“LinkedIn”). The “LinkedIn Insight Tag” enables LinkedIn, among other things, to collect information about the activities of users of our website. By integrating the “LinkedIn Insight Tag,” we enable LinkedIn to collect personal data. The collection and processing of this data takes place, following your consent, exclusively under LinkedIn’s responsibility. We have no knowledge of the details of the processing of personal data under LinkedIn’s responsibility. You can find information about the processing of personal data by LinkedIn in LinkedIn’s Data Policy: https://www.linkedin.com/legal/privacy-policy.
LinkedIn provides us with the analyses or other information generated based on the collected data solely in aggregated, anonymized form. We cannot associate the information provided to us with any specific individual.
You can disable data processing by LinkedIn on our website at any time in our “Cookie Settings.”
(i) The purpose of the LinkedIn Insight Tag is to enable LinkedIn to collect and process user data on our website. LinkedIn alone determines the purposes of such processing (https://www.linkedin.com/legal/privacy-policy).
(ii) According to LinkedIn, the data processed includes:
LinkedIn Insight Tag HTTP data:
This consists of log data that is generated for technical reasons via the Hypertext Transfer Protocol (Secure) (HTTP(S)) when the LinkedIn Insight Tag used on the website is activated: This includes your IP address, the type and version of your web browser, the operating system used, the page accessed, the previously visited page (referrer URL), and the date and time of the request.
LinkedIn Insight Tag device data:
This refers to data assigned to your device by the LinkedIn Insight Tag: This includes a unique ID for the (re)identification of returning visitors.
LinkedIn Insight Tag report data:
This refers to data that LinkedIn generates based on the information collected by the LinkedIn Insight Tag, linked to the unique visitor ID of the respective visitor contained in the LinkedIn Insight Tag device data: This includes information about the effectiveness of LinkedIn ads and the assignment of users to target groups for LinkedIn ads. LinkedIn may generate additional data based on the collected information for its own purposes or for the purposes of third parties. We have no knowledge of the details of the data generated by LinkedIn.
(iii) The legal basis for LinkedIn’s collection of personal data via our website is your consent pursuant to Article 6(1)(a) of the GDPR. We do not process any personal data within our area of responsibility.
(iv) The LinkedIn Insight Tag analytics data is generated independently by LinkedIn. We are not aware of whether LinkedIn uses any other data sources.
(v) The recipient of the data collected via our website is LinkedIn Ireland Unlimited Company, which acts as the controller responsible for the collection and processing of personal data. It cannot be ruled out that LinkedIn Ireland Unlimited Company may transfer personal data to the United States. As an independent controller, LinkedIn Ireland Unlimited Company is responsible for ensuring appropriate data protection safeguards for the data transfer. LinkedIn is certified under the EU-US Data Privacy Framework (Art. 45 GDPR). According to LinkedIn’s current contractual documents, LinkedIn has also adopted the EU Standard Contractual Clauses (2021/914) to protect your data. For more information about LinkedIn’s processing of personal data, please refer to the LinkedIn Privacy Policy: https://www.linkedin.com/legal/privacy-policy.
(vi) We do not collect or store this data ourselves. The collection and processing of this data falls under LinkedIn’s responsibility. According to LinkedIn, the data is truncated or (if used to reach members across devices) hashed. Members’ direct identifiers are removed within seven days to pseudonymize the data. The remaining pseudonymized data is deleted within 180 days. Furthermore, according to LinkedIn, members have their own control options for data used for advertising purposes within their account settings.
(vii) We do not engage in automated decision-making within our area of responsibility. We have no knowledge of the details of data processing within LinkedIn’s area of responsibility, particularly regarding any automated decision-making.

Web Analysis - Google Analytics 
This website uses Google Analytics, a web analytics service provided by Google Inc. ("Google"). Google Analytics uses so-called “cookies”, which are text files placed on your computer, to help the website analyse how visitors use the site. The information generated by the cookie about your use of the website will normally be transmitted to and stored by Google on servers in the United States. The IP address transmitted by your browser as part of Google Analytics is not combined with other data from Google.
On behalf of the operating company of this website, Google will use this information to evaluate your use of the website, to compile reports on website activities and to provide other services related to website activity and internet usage to the website operating company. You may refuse the use of cookies by selecting the appropriate settings on your browser; however, please note that if you do this you may not be able to use the full functionality of this website.
You can also prevent Google from collecting the data generated by the cookie and related to your use of the website (including your IP address) and Google from processing this data by downloading and installing the browser plug-in available under the following link: http://tools.google.com/dlpage/gaoptout?hl=de. As an alternative to the browser add-on, especially for browsers on mobile devices, you can also prevent the collection by Google Analytics by clicking on this link. An opt-out cookie is set to prevent your data from being collected in the future when you visit this website. The opt-out cookie applies only to this browser and only to our website and is stored on your device. If you delete the cookies in this browser, you must set the opt-out cookie again. [You will find information on how to integrate the opt-out cookie at: https://developers.google.com/analytics/devguides/collection/gajs/?hl=de....
We continue to use Google Analytics to evaluate data from double-click cookies and AdWords for statistical purposes. If you do not wish for this to happen, you can deactivate it using the Ads Preferences Manager (http://www.google.com/settings/ads/onweb/?hl=de).
 

Meta Pixel (formerly Facebook Pixel)
This website uses the Facebook/Meta visitor action pixel to measure conversions. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Facebook, the data collected is also transferred to the USA and other third countries.
This allows the behavior of site visitors to be tracked after they have been redirected to the provider's website by clicking on a Facebook ad. This allows the effectiveness of Facebook ads to be evaluated for statistical and market research purposes and future advertising measures to be optimized.
The data collected is anonymous to us as the operator of this website; we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes in accordance with the Facebook Data Usage Policy (https://de-de.facebook.com/about/privacy/). This allows Facebook to place advertisements on Facebook pages and outside of Facebook. This use of the data cannot be influenced by us as the site operator.
The use of this service is based on your consent in accordance with Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. Consent can be revoked at any time.

We use the advanced matching function within the meta pixel.
Enhanced matching enables us to transmit various types of data (e.g. place of residence, state, zip code, hashed email addresses, name, gender, date of birth or telephone number) of our customers and prospects that we collect via our website to Meta (Facebook). This activation allows us to tailor our advertising campaigns on Facebook even more precisely to people who are interested in our offers. In addition, the extended comparison improves the allocation of website conversions and expands Custom Audiences.
Insofar as personal data is collected on our website with the help of the tool described here and forwarded to Facebook, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland are jointly responsible for this data processing (Art. 26 GDPR). The joint responsibility is limited exclusively to the collection of the data and its forwarding to Facebook. The processing carried out by Facebook after forwarding is not part of the joint responsibility. The obligations incumbent on us jointly have been set out in an agreement on joint processing. The text of the agreement can be found at: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing the data protection information when using the Facebook tool and for the secure implementation of the tool on our website in accordance with data protection law. Facebook is responsible for the data security of Facebook products. You can assert data subject rights (e.g. requests for information) regarding the data processed by Facebook directly with Facebook. 
Data transfer to the USA is based on the standard contractual clauses of the EU Commission. You can find details here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381.
You can find further information on protecting your privacy in Facebook's data protection information: https://de-de.facebook.com/about/privacy/.
You can also deactivate the remarketing function “Custom Audiences” in the settings for advertisements at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_scr…. To do this, you must be logged in to Facebook.
If you do not have a Facebook account, you can deactivate usage-based advertising from Facebook on the website of the European Interactive Digital Advertising Alliance: http://www.youronlinechoices.com/de/praferenzmanagement/.


 4. How can you manage your cookie settings?
Functionally necessary cookies do not require your prior consent.
Please note that your choices regarding your consent or rejection of cookies are also managed by cookies stored by our Consent Management Platform, Didomi.

All other cookies require your prior consent.
These cookies will only be deposited if you explicitly accept this either globally or individually by clicking on the "consent" buttons. If you click on the "decline" buttons, on the link "continue without consent," or if you continue browsing without making a selection, these cookies will not be set.
 
5. Contact
If you have any questions about this cookie information, please contact Gewista's Data Protection Officer:
- By e-mail:  datenschutzbeauftragter@gewista.at
- By mail: Data Protection Officer, Gewista Werbeges.m.b.H, Orbi-Tower, Thomas-Klestil-Platz 13, 1030 Wien.

Last updated - March 2026