Transport Media

Transport Media is becoming more and more important: the use of public transport, whether by subway, bus or tram, in Austria is continuously increasing.

Our range of transport media includes around 13,600 indoor advertising spaces in subway trains, trams and buses, 120 tram sets, 300 “ULFs” (low-floor streetcars) and 400 outdoor buses, as well as around 3,000 subway train panels.

Our transport advertising offers unique advantages:

Many different advertising spaces offer a wide range of possibilities
Reach a wide range of target groups
Advertising on buses, trams or in subway stations is perceived as appealing
Greater attention for advertising messages, especially in waiting situations where consumers are looking for distraction
Opportunities to create synergies by combining different forms of transport advertising
Regular contact with the target group and added value through repetition: 70% of public transport users travel their routes 5-6 times a week.

Our wide range of transport media includes:

Trams / "ULFs"
Metro
Brand Area
Bus
"Badner Bahn" train
Swing Cards

Trams/"ULFs"

We offer a wide range of options in the area of trams. In particular, the generation of low-floor streetcars (ULF) of Vienna's trams is heavily used for side panel advertising or all-round styles, so-called Total Looks.

Special advantages of advertising on trams include:

Total Looks act as eye-catchers and attract a great amount of attention
Advertising on trams is very memorable
High popularity ratings for trams as an advertising medium

Metro

In the area of metro advertising, our range includes both outdoor advertising on the metro carriages and inside the carriages (e.g. swing cards).

What makes metro advertising stand out:

Few stimuli & distractions in the underground environment => greater attention for advertising messages
Access to the young, urban and advertising-savvy target group
High attention for areas on and next to the metro doors when boarding the carriage

In some metro stations, there is also the option of using advertising spaces on Digital City Lights inside the stations and on so-called Escalator Lights along the escalators. More about this at: Digital Media.

More information about the Total Look Basic Metro can be downloaded here (German-language only).

Brand Area

The Brand Area is a transport media installation by Gewista and facilitates the branding of wall surfaces in subway stations, supplemented by Digital City Lights on request.

Brand Areas are available in stations such as Stephansplatz, Schottenring, Karlsplatz, Schwedenplatz, Praterstern, Messe Wien, Krieau, Westbahnhof and Zieglergasse.

What makes the Brand Area unique:

High visibility thanks to large and eye-catching design in highly frequented areas
Over 1000 square meters of impact
Creative design options

Bus

Buses - and therefore your advertising message - are on the move everywhere: they operate in both urban and rural areas. Our bus repertoire includes the buses of Wiener Linien including the city buses (environmentally friendly transport media highlights with city bus line 2A & 3A), the Badner buses and the "Postbus" buses throughout Austria. The most important target groups include drivers, who often have the rear views in their sights, and pedestrians.

What sets bus advertising apart:

Versatile options: covered side walls, various rear design formats, interior advertising or branding of the bus with a total look
Repeated contacts: Bus passengers use “their” line especially regularly
High popularity ratings
Cost-effective and precisely bookable mobile advertising space
Austria-wide coverage

More information about the Total Look Basic Bus can be downloaded here (German-language only).

"Badner Bahn" train

The Vienna-Baden local railroad, known as the “Badner Bahn”, is the most important public transport link from the center of Vienna to the southern outskirts.

It reaches residents of the district of Wien Umgebung Süd, but also shopping enthusiasts, thanks to the direct connection between Vienna's Kärntner Straße and the SCS - Shopping City Süd in Vösendorf.

Swing Cards

Your advertising within easy reach: Whether in trams or on the metro line U6, our Swing Cards bring your advertising up close to your target group and thus attract the highest level of attention directly from the customer.