Transport Media

Transport Media is becoming increasingly important. The use of public transport in Austria is continuously rising, especially metros, trams and buses. With Transport Media by Gewista, you accompany people on their daily journeys and bring your advertising messages directly into their everyday mobility.

Our offering includes around 8,000 advertising spaces inside metros and trams as well as about 3,000 underground station boards. For exterior advertising we offer spaces on 270 ULFs (low-floor trams), 370 buses, 30 Flexitys and on all underground trains.

Would you like to book Transport Media or get personal consulting? Use our contact form.

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Reach and use of public transport

Public transport is the backbone of urban mobility. Around 900 million passengers per year use public transport, including approximately 1.3 million regular customers (Wiener Linien 2025). This high usage frequency ensures:

Regular contacts with Transport Media surfaces
Stable reach in people’s everyday lives
Broad coverage of very different target groups

Over 30 percent of Vienna’s residents notice advertising on trams (Ambient Meter 2025). Tram advertising is therefore the most consciously perceived out-of-home advertising medium in Vienna.

Advantages of Transport Media

Our public transport advertising offers:

Many different advertising spaces (inside and outside) with versatile design options
Access to different target groups in urban and regional areas
Advertising carriers such as trams, metros and buses that are perceived as likeable
High attention in waiting situations, where people consciously look for distraction
Synergies through the combination of different Transport Media formats along the route
Multiple contacts through regular use of “their” lines: 70% of public transport users travel their routes 5–6 times per week.

Our wide range of transport media includes:

Trams / "ULFs"
Flexity
Metro
Brand Area
Bus
City Bus
"Badner Bahn" train
Swing Cards

Trams/"ULFs"

We offer various advertising options on ULFs (low-floor trams). Newly added to the tram portfolio is Flexity as a premium format.

Special advantages of tram advertising

Particular advantages are:

Side panels or total looks attract strong attention as eye-catchers
Advertising on trams is remembered particularly well
High sympathy values for trams as advertising carriers
Can be booked in combination with interior advertising
Can be booked throughout Austria, including Vienna, Graz, Linz and Innsbruck

Flexity

With the modern Flexity, we are expanding our portfolio on Vienna's streets with an innovative, eye-catching premium format.

Characteristics of Flexity

Flexity vehicles are modern low-floor trams that stand out through sustainable technology and high-quality design:

Innovative premium space with high attention in the cityscape
First vehicle to be fully wrapped without PVC
CO₂-saving, contemporary tram advertising with effective reach
High sympathy values and positive brand perception
Can be combined with Infoscreen as a single-tram solution for particularly strong visibility

Metro

In the area of metro advertising, our range includes both exterior advertising on metros as well as interior advertising in the trains, for example Swing Cards, and underground station boards.

Advantages of metro advertising

This is what characterizes metro advertising:

Few stimuli and distractions lead to higher attention for advertising messages
Access to, among others, young, urban and advertising-affine target groups
High attention for spaces on and next to metro doors when entering the train

Underground station boards ensure additional presence in underground areas. In selected stations, Digital City Lights and Escalator Lights along the escalators are also available.

Brand Area

The Brand Area is a comprehensive Transport Media staging where wall surfaces in underground stations are extensively branded, optionally extended with Digital City Lights.

Brand Areas are, among others, available at the following stations: Stephansplatz, Schottenring, Hauptbahnhof, Praterstern.

Advantages of Brand Areas

Brand Areas offer these advantages:

Very high visibility in highly frequented areas
Large-scale impact on more than 2,000 square metres of branding space
Creative possibilities of use through sampling and extensions with digital screens

Bus

Buses, and therefore your advertising message, are on the move everywhere. Both in cities and rural areas they ensure mobile presence along important traffic routes. The bus portfolio includes buses of Wiener Linien, including City Bus, as well as Postbuses throughout Austria.

Advantages of bus advertising

This is what makes bus advertising stand out:

Versatile options: classic or jumbo rear panel, or total-look branding
Repeated contacts, as passengers regularly use “their” lines
High sympathy values for buses as advertising carriers
Cost-efficient, precisely bookable mobile advertising spaces
Nationwide coverage throughout Austria

City Bus

With the City Bus, we are expanding our mobile portfolio in Vienna to include a flexible, inner-city advertising format with high visibility in road traffic.

Characteristics and areas of use of City Bus

City buses operate on inner-city lines and are mainly found in busy areas, shopping streets and tourist districts. They offer:

Mobile advertising space in dense city traffic with high contact frequency in the city center
Ideal presence in the immediate vicinity of shopping streets, sightseeing hotspots, and transportation hubs
Modern vehicle technology ensures contemporary brand presentation
High appeal in the cityscape and strong support for image and awareness campaigns

"Badner Bahn" train

The local railway Vienna–Baden, “Badner Bahn”, connects the centre of Vienna with the southern surrounding area and the Shopping City Süd in Vösendorf. It therefore precisely reaches commuters from the south of Vienna and shopping-affine target groups between the city centre and SCS.

Swing Cards

Your advertising within easy reach: Swing Cards bring your message directly into the field of vision of passengers in trams and on the U6 line. This ensures high attention thanks to their placement at eye level.

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FAQ Transport Media

How many advertising spaces are available in the field of Transport Media?

Gewista offers a total of around 8,000 interior advertising spaces in metros and trams as well as about 3,000 underground station boards. Exterior advertising is possible on 270 ULFs, 370 buses, 30 Flexity vehicles and on metros.

Which target groups do I reach with Transport Media?

Transport Media reaches daily public transport users, commuters, city residents and shopping-affine target groups. Around 900 million passengers per year and 1.3 million regular customers ensure high reach and frequent contacts.

Can I book Transport Media regionally or across Austria?

Yes, Transport Media can be planned both regionally and nationwide. You can specifically select certain cities, lines, routes or stations, for example only Vienna or additionally Graz, Linz and Innsbruck. A combination of trams, metros and buses is also possible in order to control your campaign along important traffic axes and commuter flows.

Which creative special formats are possible with Transport Media?

In addition to classic side panels and rear panels, various special formats are possible with Transport Media. These include full-wrap styles and total looks on trams, large-scale Brand Areas in underground stations, or combinations of Flexity with Infoscreen. In addition, our Innovative & Ambient Media unit can implement creative stagings in the area of sampling activities.

Which objectives can be particularly well achieved with Transport Media?

Transport Media is particularly suitable for awareness campaigns, brand building and supporting product launches in urban areas. Due to the high use of public transport and the regular repetition of contacts, brand images can be anchored sustainably. At the same time, specific routes, districts or target groups can be addressed in a targeted way, such as commuters, city centre visitors or shopping-affine audiences.

How do I start a Transport Media campaign with Gewista?

Contact our sales team with information about your target group, campaign duration and budget. Together we define suitable means of transport and lines and create an individual offer for your Transport Media campaign.