All our advertising media in the categories of billboards (from 16 sheets format up), City Light and Premium Board, as well as all digital locations, are registered on the basis of OSA standards.
Outdoor Server Austria
What is OSA?
The Outdoor Server Austria is a measurement and analysis tool for Out of Home advertising. It is used to record ad contacts for both traditional analog advertising media (e.g., posters, premium boards, city lights) and digital OOH advertising media.
It is not about contact opportunities, but actual views. This data can be used to plan, optimize, and evaluate OOH campaigns.
How does OSA work and what possibilities does it offer?
You can find all details & information at www.outdoorserver.at.
François-Xavier PierrelData is key. The Austrian OSA study is a truly world-class tool, which is unmatched anywhere, and can be applied to measure valid reach data, because of its unique methodology to collect and model data. The OSA serves Gewista not only as a lever for advertisers, but also to optimize its portfolio, network and market presence.
Chief Data Officer, JCDecaux