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The Nurture Program

JCDecaux launched the Nurture program to give startups the opportunity to tap into the growth potential offered by Out of Home advertising.

At Gewista, we also see ourselves as an active partner for young companies and are happy to advise them on their Out of Home campaigns.

“With our expertise in optimizing advertising planning, we support startups in effectively reaching their target groups and sustainably increasing their brand awareness. We are convinced that Out of Home is crucial for the growth and positioning of emerging companies.”

Theresa Sternbach, Gewista Head of Sales

We accompany your success from the very beginning and support you with: 

  • Concept & creation: Development of the concept and design of the ad visual
  • Media planning: Selection of the right digital advertising medium and location, the start date and duration of the campaign, and the use of our media planning tools
  • Market research: Recording and reporting of KPIs (recall, impact, recognition)

     

The Nurture Startup Challenge 2025

As part of the JCDecaux Nurture Program, the VivaTech Startup Challenge offers a platform for young, emerging companies from across Europe. They are given the opportunity to present their vision on an international stage and have the chance to win an OOH or DOOH campaign. 

In each of the participating companies (in addition to Austria, these include, e.g., France, the UK, and the Netherlands), one startup is named the winner.

Winner of the Startup Challenge 2025 in Austria: Schrankerl

The innovative startup Schrankerl came out on top of the competition and won a Digital Out of Home campaign worth €30,000.

“Startups are key drivers of innovation and change, especially in the digital world. In Schrankerl, we have found a company that inspires us with its creative and visionary approach. We look forward to helping this young and dedicated team, which is passionately revolutionizing the world of office catering, to spread its message and support it with our digital platforms.”

Franz Solta, CEO Gewista

"The award at the Nurture Startup Challenge is a great endorsement of our mission: Together with committed employers, we want to make the workplace healthier and more livable. Schrankerl stands for healthy, regional meals that are available around the clock in smart refrigerators at the workplace. Fresh, uncomplicated, and sustainable! We are delighted to now be able to present our solution on the Out of Home stage."

Stephan Haymerle, CEO & Co-founder of Schrankerl

Contact

Do you have questions about our offer for startups?

Please feel free to contact our sales team!