at the right time, at the right place, with the right message.
Digitalization arrived in the midst of the Austrian life experience during the late 2010s and is constantly evolving and changing how the world develops and is perceived. Consumer behavior has long shown that familiar buying patterns are breaking down. In this evolving digital era, people now go to comparison platforms instead of travel agencies. They now independently select, book and make travel arrangements in the blink of an eye. Programmatic advertising simplifies the booking of advertising, similar to the way in which comparison and purchase platforms on the Internet have revolutionized commerce. With Programmatic OOH by Gewista, there is now also the possibility to book Austria's most valuable outdoor advertising inventory programmatically for your advertising messages.