Polestar turns "Tuesday" into "2's day" with support from Gewista

Vienna, February 22, 2022: Polestar, the premium electric performance vehicle manufacturer, has partnered with Gewista, Austria's Out-Of-Home marketing communications leader, for a most unique promotion on a most unique day.

Polestar presents Tuesday, 22.2.2022, as the first brand utilizing all Digital City Lights of Gewista at the same time. The unique occasion was the so-called "2's day," a calendar palindrome day that will not occur in this form for another 200 years

All good things come in twos

Polestar is taking advantage of this unique opportunity and is focusing communication on the all-electric Polestar 2 e-auto, true to the motto, "All good things come in twos." After all, such a unique day calls for an equally unique action,” as Hannes Kläger, Head of Marketing at Polestar Austria, also confirms. "Today, 2/22, we are particularly proud of our Polestar 2. As unique as the date, itself, is the opportunity to drive true mobility change. Polestar 2 is the foundation for our goal of building a carbon-neutral car by 2030. But, more than any other number, 2 also stands for partnership, so we're pleased to team with Gewista to raise awareness of Polestar on 592 digital screens, nationwide, in Austria."

First time implementation on nearly all of Gewista’s 600 Digital City Lights

The unique idea also makes Polestar a pioneer among Gewista's clients. The Palindrome Day Campaign will be played out by Gewista nationwide, simultaneously, on all of Gewista’s 592 Digital City Lights displays. In the age of digital Out-Of-Home, content can be displayed and updated electronically quickly and at low additional cost, which means there are no limits to creative implementations.

Andrea Groh, Chief Sales Officer of Gewista, said about this unique collaboration, "One day, not like any other, is used for this very special campaign. We are very pleased that Polestar is using our nationwide and high-reach digital Out-Of-Home network for this Austrian-based campaign idea for 2/22. The potential uses of Gewista’s Digital City Lights are highly flexible as Polestar's creative campaign for this special day demonstrates."

Media planning is implemented by Dentsu Austria/Vizeum and, from the PR side, Polestar is supported by Grayling. On the Gewista side, Polestar is supported by Senior Key Account Manager Torsten Korn.