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Innovative Outdoor Advertising with Digital Media


Outdoor advertising in the age of Digital Out of Home.

Due to the application options available, Digital Out of Home is certainly keeping abreast of the times. Digital signage has long since been a feature of Austrian outdoor advertising and digital content is being played precisely to the target audience by Digital City Lights. If you are on the lookout for digital advertisements, advertising on electronic displays, the ideal presentation possibilities for (audio-) visual, digitised content in public spaces, then Digital Media is certainly the right choice!

Digital City Lights unite the benefits of two worlds: Digital, high-definition total images are combined with the unmistakable range of City Lights. As a result, the digital screens create unique and dynamic product landscapes in city spaces and stage city centre hotspots and premium locations in Vienna with innovative advertising campaigns.

In what form can Digital Media be booked?

Whether individual spots or exclusive bookings of entire Digital City Lights, no limits are placed on creative ideas. The medium is fast, flexible and innovative. Digital spots are booked in a length of 10 seconds and repeated in a loop of 60 seconds. The resolution of the Digital City Lights is 1080 x 1920 and the resolution of the video wall is 1920 x 1080.

 

Where are our Digital City Lights located?

Due to the exclusive location positioning, they are presented above and below ground as attention grabbing, not to mention, wide-coverage eye catchers. On ground level, our wide-coverage advertising medium is offered in 3 networks, on Mariahilfer Strasse, as a Deluxe network in Vienna city centre and as a City Netz Outdoor. Underground, we hope to convince you with an offer in the heavily frequented underground stations. Our screens can be found in the metro stations 1 & 2, as well as in the stations at Karlsplatz and Stephansplatz, “The Mall” Wien Mitte, the Westbahnhof station, Praterstern station, Schwedenplatz and in the station at Volkstheater. In addition, Digital Media is also offered in individual states.

Dynamic Content

Benefits of Digital Media: Digital is smart.

In the age of Digital Signage in the Out of Home field, content can be electronically loaded and updated quickly, with minimal additional costs. In the flexibility and innovative application options, the unmistakable strengths of Digital City Lights are also apparent.

With Digital Out of Home, there is the precisely accurate placement and display of campaigns using Smart Content, bringing new and innovative possibilities! Through our high-definition, digital screens, we can tailor digital advertising precisely to the target audience and display it at the right time, at the right place for a relevant group of people. In this way campaigns achieve more attention from the end client. The display of content is, therefore, SMART, based on context specific events and is, thus, breaking new ground in the individualised modulation of digital advertising messages. Whether it’s the weather, the time and geo-targeting or the countdown to product launches, convince yourself of the innovative application options of Digital Out of Home.

Dynamic Content with dynamic element: Our digital Citylights also serve as platforms for ad campaigns that actively integrate users and place them at the heart of unique presentations. From displaying user content as part of a hashtag campaign to directly uploading user-generated content, the creative possibilities are almost endless. Actively integrating user-generated content intensifies users’ engagement and identification with your marketing campaign in a way few other mediums can.

We active drive forward innovative developments in digital Out-of-Home advertising. Take, for example, another new product of ours: live streaming. Didn’t manage to get tickets to see your favourite band? Missed out on another project launch or an exciting keynote? Maybe you’ve never seen a fashion show live to take inspiration from the latest styles? DOOH has the solution and brings live content directly to cities across Austria! Not only are our digital Citylights located exactly where your target audience is, they can showcase unique live content at the heart of the action. Digital advertising media enable unique events, concert highlights, product launches, fascinating conferences and much more to be broadcast to just the right people at just the right time. See for yourself the potential of live streaming via digital Out-of-Home media

Digital Media in Vienna 

DOOH media in the transport area:

The screens accompany the passers-by, with their message, from arrival at the station to the escalators and as far as the platform in the underground . Especially appealing is the display of digital spots at highly frequented stations such as, Karlsplatz, Stephansplatz, “The Mall” Wien Mitte, Westbahnhof, Praterstern, Schwedenplatz and the Volkstheater. Since October 2017 alst to metro net 1 & 2 convinces with 44 Digital City Lights in 18 high-frequency stations.
 

 

Facts & Figures Transport

 

Stations

 Video walls

Digitale City Lights (DCL)

Digitale Escalator Lights (DEL)

 
Karlsplatz/Oper 2 walls* 2 screens* 72 screens*  
Praterstern    29 screens*    
Schwedenplatz   11 screens* 96 screens*  
Stephansplatz   31 screens* 78 screens*  
The Mall    15 screens*    
Westbahnhof    24 screens* 16 screens*  
Volkstheater   14 screens*    
Metro Net 1 & 2    2 nets to each 22 screens*
 
 


Resolution: 1080x1920 HD
Sound: no
Standard campaign: 1x10 second per 60 second-loop. Expanded spot length on request.

*subject to network/address changes

DOOH & Brand Area 

Digital City Lights also convince in combination with the latest Transport Media product innovation, the Brand Area. In addition the connection of attention-getting wall covering and high-resolution digital spots immerse the passers-by into a special landscape of experience. Please find more information in our Transport Media section. 

 

DOOH-Medien im Bereich Outdoor

The digital advertising media also offer highly visible, high-impact highlights in the digital out-of-home sector. Impressive advertising campaigns are staged in two networks on Mariahilfer Strasse, in a deluxe network in Vienna's city center, and recently also in the high-reach City network.

Facts Figures Wien Outdoor

 

Networks

Digitale City Lights (DCL)

Aspect Ratio

Mariahilfer Straße  2 networks - 14 screens*  9:16
Mariahilfer Straße Small 2 networks - 7 screens* 9:16
Wien Deluxe  11 screens* 9:16
Wien City 13 screens* 9:16
SCS 14 screens* 9:16
Donauzentrum  15 screens* 9:16

Resolution: 1080x1920 HD
Sound: no
Standard campaign: 1x10 second per 60 second-loop. Expanded spot length on request.

* subject to network/address changes

DOOH-Media in Austria States

Outdoor Advertising from Graz to Bregenz.

The digital world of outdoor advertising, with high-resolution spots, is not only to be found in Vienna; there are also many possibilities for the staging of digital advertising campaigns in other state capitals.

Facts & Figures Austrian States

 

Austrian States Digitale City Lights (DCL) Aspect ratio
Salzburg Deluxe 19 screens*  9:16
Graz Deluxe  16 screens*  9:16
Linz Deluxe 2 nets - 15 screens* 9:16
Klagenfurt Deluxe 8 screens* 9:16
Bregenz Deluxe 4 screens* 9:16
Innsbruck Deluxe 5 screens* 9:16
St. Pölten Deluxe 2 screens* 9:16
Wels 8 screens* 9:16

Resolution: 1080x1920 HD
Sound: no
Standard campaign: 1x10 second per 60 second-loop. Expanded spot length on request.

*subject to network/address changes

Data delivery & animation guideline

Here you find more details on data delivery and our animation guideline.

 Book Digital Media for your campaign


Do you still want to be convinced about your advertising campaign on high-resolution digital screens? Then here you will find further information about booking and price details, as well as costs and the display cycle. We are happy to assist you at any time!