FOCUS
The market research company FOCUS MEDIA Research regularly presents the advertising balance sheet and the outlook for the advertising year:
AMBIENT METER
The Ambient Meter is a coverage study for ambient media. Five categories are surveyed (outdoor-, indoor- and electronic advertising forms, mobile advertisement and Ambient small formats).
Further information at https://tmc.at/ambientmeter/
ROI-Studie OOH
Out of Home works: Increasing sales. Efficient. Sustainable. This is proven by the new ROI study OOH, which was presented for the first time at the Advertising Effectiveness Summit by the German Outdoor Advertising Association (FAW).
TAKE NOTE AND FORGET-Study
Take note and Forget. How often should one book a billboard? What duration period is ideal for my product? Is it better to book a short, repeated campaign or a one-off long-term campaign? What's the difference between a fortnightly and a monthly cycle? The study “Take note and Forget” analyses the influence of the display period cycle and daily recognition.
