KLIPP launches campaign with 30% discount for short summer haircuts with billboards & City Lights | Gewista
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August 2019
City Lights across Austria are celebrating the 30th birthday of family-owned Upper Austrian company KLIPP with confetti and balloons. The company, based in Thalheim/Wels, is advertising its birthday promotion of discounted chops for men and women through a creative City Light campaign with Gewista. To mark KLIPP’s 30th birthday – and in keeping with a record-breaking summer in which temperatures upwards of 30°C have become the norm – City Lights and billboards across the country, including a special 3D City Light format, are advertising short summer haircuts with 30% discount.

“Through its playful, creative City Light campaign, KLIPP exploited the medium’s full potential to advertise its summer discount campaign,” said Gewista CSO Andrea Groh. “The City Lights, placed in busy public areas across the country, give the campaign the wide reach it needs to create a presence that permeates the public realm. Selected City Light locations in Klagenfurt, St Pölten, Linz, Salzburg, Graz, Kapfenberg, Weiz, Innsbruck and Vienna featuring an 3D format are the real highlight; complemented by 8-sheet posters, they round off the campaign perfectly and create a lasting impression on the audience.”

About KLIPP: A family-owned company from Upper Austria, KLIPP is based in Thalheim/Wels and styles hair for men and women across Austria. Ewald Lanzl, the company’s founder and winner of the 1977 Austrian Hairdressing Championship, took over the family business from his mother in 1972. Even then, he had a vision of building a national network of hairdressing salons across Austria. He finally launched the concept in 1989 and, today, KLIPP is a household name throughout the country. Every year, more than 1,300 staff tend to 1.7 million satisfied customers in 190 KLIPP salons across Austria, making KLIPP Frisör the country’s largest hair salon brand.
Klipp City Light Presse
Vlnr.: Rainer Eschrich (Gewista), Andrea Groh (CSO Gewista), Jörg Pröll (GF Ostösterreich Klipp)
 Klipp City Light
Klipp City Light

Client:  Klipp
Media agency: MediaCom

Form of advertising:
City Lights across Austria
8-sheet posters across Austria
Campaign period: 01/08/2019 – 18/08/2019

Special 3D-format City Lights in: Klagenfurt, St Pölten, Linz, Salzburg, Graz, Kapfenberg, Weiz, Innsbruck and Vienna. 14 units
Campaign period: 01/08/2019 – 07/08/2019

Christian Brandt-Di Maio
Corporate Communications Manager/Pressesprecher
E-Mail: brandt-dimaio@gewista.at
Tel: +436641000807


Published in 2019