The market research company FOCUS MEDIA Research regularly presents the advertising balance sheet and the outlook for the advertising year:
Out of Home works: Increasing sales. Efficient. Sustainable. This is proven by the new ROI study OOH, which was presented for the first time at the Advertising Effectiveness Summit by the German Outdoor Advertising Association (FAW).
TAKE NOTE AND FORGET-Study
Take note and Forget. How often should one book a billboard? What duration period is ideal for my product? Is it better to book a short, repeated campaign or a one-off long-term campaign? What's the difference between a fortnightly and a monthly cycle? The study “Take note and Forget” analyses the influence of the display period cycle and daily recognition.