Billboard

The classic billboard is one of the best-known and most effective outdoor advertising mediums in Austria. Gewista offers a wide range of billboard solutions, from traditional billboards and billboards in waiting shelters to advertising pillars. With over 16,000 billboard sites throughout Austria, your advertising billboards reach people in their daily lives, on the go, and right in the heart of urban areas. Billboard advertising is ideal for brand building, product launches, and promotional campaigns. A professionally planned billboard campaign makes messages highly visible and ensures a wide reach.

Would you like to book billboard spaces or get personal consulting? Use our contact form.

Go to contact form

Classic billboard

A billboard is a permanently installed surface in a public space on which large-format posters are displayed. The classic billboard stands out for its simplicity, quality, and durability. It is the most traditional advertising medium and is ideal for for anchoring brand images in the long term and communicating promotions with high impact.

Billboard formats

As diverse as our clients’ needs are, as varied are our billboard formats. We offer formats such as 8-, 16-, 24- and 48-sheet billboards. On request, we support you with individual solutions and innovative design options like out-of-frame billboards. This allows billboards to be tailored exactly to your objectives, budgets and creative ideas.

Advantages of billboards

As a traditional advertising medium, billboards offer several advantages for brands and campaigns::

High reach in public spaces
Large, attention-grabbing billboard surfaces
Versatile design options from branding to performance
National coverage and presence throughout Austria
Locations in a wide variety of environments (city, outskirts, major traffic routes)
Targeted booking of regions that are relevant for your brand
Proven advertising medium that is perceived as familiar

This makes the billboard a reliable component of the media mix and effectively supports both digital and traditional media.

Billboard locations and use cases

Our billboards are distributed throughout Austria and can be planned flexibly by region, city or district. Together with our sales team, you define:

Target areas for your billboard advertising
Desired contact density and display periods
Combinations with further out-of-home media such as City Lights or Digital Out-of-Home

In addition to classic billboards, poster advertising appears in various other forms, for example:

Billboards in waiting shelters

A billboard in a waiting shelter is a large-format advertising poster in 24-sheet format that is placed in tram or bus stops. Located along heavily trafficked urban transit routes, these billboards reach commuters and public transit users with high repetition frequency.

24-sheet billboards at tram and bus stops

The 24-sheet billboard in the waiting shelter is generously sized and well positioned. It benefits from its proximity to entrances, timetables and seating areas and ensures that your billboard remains in view throughout the waiting time.

Impact of billboards in public transport waiting shelters

This type of billboard advertising offers particular advantages:

High dwell time of passengers in the waiting shelters
The advertising message is perceived as a positive distraction while waiting
Repeated contacts through regular use of the same lines
Ideal placement for messages that use time for viewing and reflection

Advertising pillars

Our advertising pillars are round pillars located in public spaces that are covered with posters on a continuous 360-degree surface. They are the oldest members of our out-of-home product portfolio and an iconic medium for posters in the urban landscape. Gewista operates approximately 1,600 advertising columns/round pillars throughout Austria.

360-degree billboard surface and visibility

This is what makes the advertising pillar as a billboard medium unique:

360-degree visibility thanks to its round shape
Striking presence in public spaces
Option to run one creative all around or combine several posters
Historic and traditional advertising medium

Locations of advertising pillars and target groups

Advertising pillars are located in central and busy areas, such as squares, traffic hubs or highly frequented shopping and nightlife districts. This makes them particularly suitable for:

Culture and event communication
Posters for events, trade fairs, concerts
Brand appearances in urban environments

Would you like to learn more about billboard advertising or book billboard space directly?

Get in touch with us today.

FAQ Billboard

What is a billboard in the context of out-of-home advertising?

An billboard is a large-scale advertising medium displayed in public spaces to convey messages, such as on roadside billboards, in waiting shelters, or on advertising pillars. Billboards are ideal for brand building, promotional campaigns, and event communication.

How much does billboard advertising in Austria with Gewista cost?

The cost of billboard advertising in Austria depends on format, number of billboard faces, duration and region. An overview of our conditions can be found in the current price list. For an individual quote based on your campaign objectives, our sales team will be happy to support you.

Which billboard formats does Gewista offer?

Gewista offers classic billboard formats such as 8-, 16-, 24- and 48-sheet billboards. In addition, there are billboards in waiting shelters and posters on advertising pillars, which can be combined depending on location and campaign goals.

How do I plan a campaign with billboards?

To plan a poster campaign, you’ll work together with our sales team to define target group, regions, duration and budget. Based on this, we select suitable billboard locations and create a placement plan for your billboard campaign. For an initial overview of available locations, you can use our Gewista Map planning tool to view billboard spaces directly on the map.

What advantages does a billboard have over other advertising media?

Billboards offer high reach, strong visibility and presence in people’s everyday lives. They are a proven medium that strengthens brand images and effectively complements digital channels.

Can I book billboards regionally as well as nationally?

You can book billboards both regionally, for example in individual cities or districts, and throughout Austria. The Gewista billboard network enables both small-scale and large-scale campaigns.

Does Gewista provide support for billboard design?

Yes, Gewista provides guidelines for billboard design and offers tools such as the Previewbox, which allow you to virtually test your billboard creative on advertising media. Your contact person in the sales team will be happy to advise you.