Digital Media

Digital Out of Home

Digital Out of Home (DOOH) advertising is dynamic, intelligent and provides virtually unlimited design options.

The use of Digital Out of Home offers many unique advantages:

Target group-specific display of ad messages
Various presentation options for visual, digitalized content in public spaces
Use of interactive options leads to higher response, awareness and recall of advertising
Dynamic and flexible booking options (e.g. weather, time and geo-targeting)
Media perceived as likeable

Our Digital Out of Home portfolio includes:

Digital City Lights: Outdoor & Indoor
Videowalls & Digital Escalator Lights in subway stations in Vienna
Premium Screens

Digital City Lights

Our Digital City Lights are located both outdoors and indoors (in the areas of Transport and Retail Media).

Digital City Lights offer the following advantages:

High reach due to exclusive locations
High-resolution screens
Reach the young target group disproportionately often
Are perceived as likeable
Display of video spots with a length of up to 10 seconds

Digital City Lights in the field of transportation

Our Digital City Lights in the field of transportation accompany passengers with their message from the moment they arrive at the station, via the escalators to the metro. The placement of the ads is particularly attractive due to their locations at highly frequented stations such as Karlsplatz/Opera, Praterstern, Schwedenplatz, Stephansplatz, Wien Mitte, Westbahnhof and Volkstheater.

Digital City Lights outdoors

On the streets, our Digital City Lights offer highly visible and effective advertising space. They are used to stage impactful ad campaigns in frame groups (contiguous areas that form a unit) throughout Austria.

Österreich hilft Kampagne auf Gewista CityLight

Downloads

Detailed information can be found here in our download center.

Premium Screens

Our premium screens combine the flexibility of a digital city light with the visibility of a premium board.

The Premium Screens offer especially these advantages:

Premium locations with the highest contact frequency
High presence at city entry points and key traffic junctions
Shiny “clean look” and perfect positioning
Flexible booking (daily and hourly) possible
Easy animation upon consultation

Österreich hilft Kampagne auf Gewista Digital Premium Screen

Downloads

Detailed information can be found here in our download center.

DYNAMIC Content & more digital opportunities

Digital Out of Home is DYNAMIC:
On our digital advertising media, content can be quickly inserted digitally at low additional cost.

Digital Out of Home is SMART:
Dynamic Content allows campaigns to be placed and played out with precise accuracy thanks to features such as countdowns, time, weather and geotargeting.