Digital Out of Home (DOOH) advertising is dynamic, intelligent and offers virtually unlimited creative possibilities in public spaces. With Gewista Digital Media you use digital screens at high-footfall locations across Austria to deliver your messages flexibly and with precise targeting.
Advantages of Digital Out of Home Advertising
Using Digital Out of Home with Gewista offers many advantages:
- precise targeting of advertising messages
- wide range of presentation options for visual, digitised content in public spaces
- interactive deployment with higher response, awareness and ad recall
- dynamic and flexible booking options such as time, weather and geo-targeting
- advertising media perceived as likeable and of high quality
Digital Media product portfolio
Our Digital Media portfolio includes, among others:
- Digital City Lights (outdoor and indoor)
- Video walls and Digital Escalator Lights in underground stations in Vienna
- Premium Screens
This means Gewista covers a broad spectrum of digital out-of-home advertising media in Austria.
Digital City Light
Our Digital City Lights are located both outdoors and indoors, for example in the transport and retail media segments. The high‑resolution screens offer moving visuals, strong image quality and flexible scheduling options.
Advantages of digital City Light advertising
Digital City Lights stand out due to:
- high reach thanks to exclusive location positioning
- high‑resolution screens with brilliant image quality
- particular strength in addressing young, mobile target groups
- advertising media perceived as likeable
- spots of around 10 seconds in length for dynamic messages
Digital City Lights can also be expanded creatively. Via our Innovative & Ambient Media unit we offer special executions such as 2D and 3D format extensions, interactive installations, showcases or multisensory productions. In combination with 3D DOOH, impressive three‑dimensional visuals are created on digital screens that turn your campaign into a real eye‑catcher in public spaces.
Digital City Lights in the transport segment
Digital City Lights in the transport segment accompany passers-by with your message throughout the underground station. From arrival in the station, via escalators, all the way to the platform level, spots are shown at high‑traffic hubs such as Karlsplatz / Oper, Praterstern, Schwedenplatz, Stephansplatz, Wien Mitte, Westbahnhof and Volkstheater. These locations ensure maximum contacts in daily commuter traffic.
Digital City Lights in the outdoor segment
On the street, Digital City Lights create unmissable, high‑impact highlights. Impressive DOOH campaigns are staged in so‑called frame groups (clusters of units that form one advertising ensemble) and are distributed across Austria. This allows you to make a striking impact in urban spaces with moving visuals.
Premium Screen
Premium Screens are large digital formats positioned at premium roadside locations. They combine the flexibility of a Digital City Light with the visibility of a Premium Board.
Advantages of Premium Screens
Premium Screens offer in particular the following advantages:
- premium locations with the highest contact frequency
- strong presence at city entrances and major traffic junctions
- bright, clean look and perfect alignment within road users’ field of vision
- flexible booking, available by day and in some cases by hour
- light animation possible in line with our animation guidelines
DOOH Dynamic Content
Digital Media is dynamic
On our digital media formats, content can be delivered and updated electronically, quickly and at low additional cost. Changes to visuals, offers or messages can be implemented flexibly during the ongoing DOOH flight.
Digital Media is smart
Dynamic content enables pinpoint placement and delivery of your campaign. Possible triggers include, for example:
Important information on Digital Media
Detailed information on our Digital Media products is available in our download centre.
Information on data delivery, animation guidelines and screen formats can be found here:
Would you like to learn more about Digital Media advertising or book directly?
Get in touch with us today.
FAQ Digital Media
What does Digital Media at Gewista include?
What advantages does Digital Out of Home have compared to classic outdoor advertising?
How long can a spot run on Digital City Lights or Premium Screens?
What is dynamic content in the Digital Media context?
What are the technical specifications for digital creatives?
How do I start a Digital Media campaign with Gewista?