Polestar presents Tuesday, 22.2.2022, as the first brand utilizing all Digital City Lights of Gewista at the same time. The unique occasion was the so-called "2's day," a calendar palindrome day that will not occur in this form for another 200 years
All good things come in twos
Polestar is taking advantage of this unique opportunity and is focusing communication on the all-electric Polestar 2 e-auto, true to the motto, "All good things come in twos." After all, such a unique day calls for an equally unique action,” as Hannes Kläger, Head of Marketing at Polestar Austria, also confirms. "Today, 2/22, we are particularly proud of our Polestar 2. As unique as the date, itself, is the opportunity to drive true mobility change. Polestar 2 is the foundation for our goal of building a carbon-neutral car by 2030. But, more than any other number, 2 also stands for partnership, so we're pleased to team with Gewista to raise awareness of Polestar on 592 digital screens, nationwide, in Austria."
First time implementation on nearly all of Gewista’s 600 Digital City Lights
The unique idea also makes Polestar a pioneer among Gewista's clients. The Palindrome Day Campaign will be played out by Gewista nationwide, simultaneously, on all of Gewista’s 592 Digital City Lights displays. In the age of digital Out-Of-Home, content can be displayed and updated electronically quickly and at low additional cost, which means there are no limits to creative implementations.
Andrea Groh, Chief Sales Officer of Gewista, said about this unique collaboration, "One day, not like any other, is used for this very special campaign. We are very pleased that Polestar is using our nationwide and high-reach digital Out-Of-Home network for this Austrian-based campaign idea for 2/22. The potential uses of Gewista’s Digital City Lights are highly flexible as Polestar's creative campaign for this special day demonstrates."
Media planning is implemented by Dentsu Austria/Vizeum and, from the PR side, Polestar is supported by Grayling. On the Gewista side, Polestar is supported by Senior Key Account Manager Torsten Korn.
Polestar is an independent Swedish manufacturer of premium electric performance vehicles, founded in 2017 by Volvo Cars and Geely Holding. Polestar benefits from technical and technological synergies in conjunction with Volvo Cars, resulting in significant economies of scale. The company is headquartered in Gothenburg, Sweden. Polestar vehicles are currently available in Europe, North America, China and the Asia-Pacific region. By 2023, the company plans to be in 30 global markets. Polestar currently produces its vehicles at two locations in China, with future production also planned in the United States.
In Austria, Polestar is headquartered in Vienna, where the first Polestar Space opened in a Herrengasse show-room in the Fall of 2021. Further test drive offerings are planned in Linz, Graz and Innsbruck.
The Polestar product portfolio includes two high-performance electric cars. Polestar 1 was produced in a limited-edition series between 2019 and 2021. This electric performance hybrid GT, with a carbon fiber body, has 609 horsepower, 1,000 Nm torque and a purely electric range of 124 km (WLTP) or 77 miles, the best value of a hybrid car in the world.
Polestar 2 is the company's first all-electric volume model. The Polestar 2 model range includes three variants with dual motor and single motor power-trains and up to 300 kW / 408 hp and 660 Nm torque.
Over the next three years, Polestar plans to launch one new electric vehicle each year, starting in 2022 with Polestar 3, the company's first electric performance SUV. This will be followed in 2023 by Polestar 4, a smaller electric performance SUV coupe.
The market launch of Polestar 5 is planned for 2024. This four-door, electric performance GT represents the evolution of the Polestar Precept, the concept vehicle which Polestar unveiled in 2020 and presented as the brand's vision for the future in terms of design, technology and sustainability. Polestar's goal is to reduce its climate impact with each new model and produce a truly carbon-neutral car by 2030.