With this campaign, Vienna demonstrates a greater sense of cosmopolitanism and positions itself as both a modern and cosmopolitan metropolis. At the same time, the anonymous and free counseling program of the Vienna Anti-Discrimination Agency is advertised.
Stop in Pride look
The highlight of the city's campaign is the branded bus stop at Universitätsring (University Ring) on the Ringstrasse Boulevard, which is adorned with a rainbow. Additionally, the city is spreading the message on several Gewista advertising media displays such as City Lights, Digital City Lights and on streetcars. "It is an honor for us at Gewista to host the campaign of the Press and Information Service of the City of Vienna. We are 100 percent supportive of this vital message, because as a company we stand up for diversity, equality and tolerance as well as for a cosmopolitan city," says Gewista CEO Franz Solta. The displays can be seen on the Gewista spaces until mid-June.
This year, June has once again been proclaimed Pride Month. Numerous organizations and cities demonstrate their solidarity with the LGBTQIA+ community. Vienna Pride 2022 will take place from June 1 to 12, 2022. The highlight is the Rainbow Parade on June 11th, where more than 250,000 people are expected to gather to celebrate. Another highlight is the Pride Run Vienna, where on June 10th hundreds of participants will once again set an example for acceptance, racing on foot and in wheelchairs. These events will be accompanied by numerous virtual and on-site events.
Speaking about the rationale for the Out-of-Home campaign, Mag. Martin Schipany, MA, Head of Department of the Press and Information Service of the City of Vienna said, "Especially at a time when values such as freedom and self-determination are ever-more important, we want to display our attitude and be a role model for other cities. Vienna is not only one of the most livable cities in the world, it is also one of the most welcoming."