The Marc Cain fall fashion collection will be seen on Rolling Boards, City Lights and Digital Screens. The highlight is the brand area in the highly frequented subway station at Stephansplatz, where the brand is presented with large-scale message displays and digital moving images.
Marc Cain launches an international campaign
This first Marc Cain partnership with Gewista in Vienna is part of an international campaign of the fashion label. The company has doubled its budget for outdoor advertising and continues to invest in expanding brand awareness with a wide-reaching Out-Of-Home campaign in Austria, Germany and Switzerland, which will be displayed in high-traffic urban locations in September.
Karin Schrank, Director of Marketing at Marc Cain, said about the fall campaign, "To further expand our brand awareness nationally and internationally, we have more than doubled the budget to increase the reach of our Out-Of-Home campaign this year. In addition to high-frequency, high-traffic, major German cities, we have also chosen locations in Vienna and Zurich. The atmospheric fall motifs are based on the look of our print and online ads, and thus offer a high recognition value. A special highlight is our Brand Area in the Vienna Stephansplatz subway station, which presents the brightly colored world of our current fall-winter 2021 collections with billboarded walls and campaign videos."
Andra Groh, Chief Sales Officer of Gewista, is pleased about this new client, saying, "We are proud to be able to present the fashion label Marc Cain in our many Vienna venues. As the Out-Of-Home market leader in Austria, Gewista can make a significant contribution to the sustainable increase of brand awareness and thus further increase the awareness of Marc Cain in this country as well. The doubling of Marc Cain's Out-Of-Home budget is a significant indicator of the confidence the company has in this form of advertising and also in the possibilities of our advertising impact."
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