Pernod Ricard, the famed French spirits group which is world-renowned for its premium brands, is now promoting two premium spirits under its brand umbrella utilizing Gewista's Out of Home campaigns. Malfy Gin and Absolut Watermelon will soon have an Out of Home presence on analog and digital City Lights at high-traffic locations in Vienna.
Malfy Gin brings La Dolce Vita to Austria. This premium gin, with botanicals from Italy, will be staged by Gewista in an exclusive City Light panorama at high-traffic locations in Vienna, Salzburg and Graz. The presentations display the stylish Malfy bottle with an assortment of drinks in front of a maritime background.
Absolut Watermelon is a smooth, watermelon-flavored vodka infused with the sweet and distinctive taste of fresh watermelon and is also great for light drinks. This fruity summer version of Absolut Vodka will be featured via a 10-second spot on digital City Lights on Vienna's No. 1 shopping street, Mariahilferstrasse, as well as at select locations in Vienna City and Graz City.
"Malfy Con Limone and Malfy Gin Rosa are well established in the summer aperitif culture and very popular among Austrians. They bring an Italo feeling to Austria. With our new Absolut Watermelon product, we are also bringing fresh variety to the cocktail glass. With the Gewista Out of Home campaigns, we want to show Austrians how deliciously diverse summer drinks can be," says Vanessa Hofstätter, Brand Manager of Malfy Gin and Absolut Vodka in Austria.
"Pernod Ricard," says Gewista CSO Andrea Groh, "is promoting two summer highlights, Malfy Gin and Absolut Watermelon, using a wide range of Gewista's Out of Home media, which makes us very happy. Whether on Gewista analog City Lights or Gewista digital City Lights, the advertising message is prominent in the high-reach, high-traffic public space surrounding the point of sale. And, the colorful subjects and video spots charmingly invite passers-by to consume these premium spirits."
Client: PERNOD RICARD AUSTRIA
Media agency: Havas Media GmbH
Out of Home Mediamix:
Malfy Gin City Lights in Vienna from 01.07-14.07.2021
Absolut Watermelon on Digital City Lights on Vienna's Mariahilferstrasse, the Vienna Deluxe Network and in Graz from 12.07.-25.07. 2021
Head of Marketing
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