Mobility & urbanisation
Transport Media with its finger on the pulse.
Mobility & urbanisation are the buzz words of our time and city life and, therefore, public transport. Public transport has attained an average annual growth of 1,8 % in the time period of 2005 to 2011.
More and more people are using public transport, even several times a day and travelling back in the most varied ways: Whether it’s for the journey to school, work, or for getting to a leisure time pursuit or doing any other errands, the most diverse public transport means are used.
Our transport media advertising will convince you with its unique benefits:
Gewista is number 1 in the field of Transport Media: Our options for your unique advertising campaigns are as diverse as the transport vehicles. With advertising surfaces on approximately 5.200 vehicles such as, trams, buses and underground trains, we are, today, the undoubted number 1 in Austria’s transport media landscape.
Versatility – Our success factor in Austrian Transport Media advertising: Whether it’s on buses, trams, low-floor trams or underground trains, we inspire people with special Out of Home campaigns that attract everyone’s attention. From buses or low-floor trams in Total Look designs to integrated experience landscapes known as station brandings or brand areas, we implement eye-catching advertising campaigns with our clients.
Your advertising messages are placed exactly to reach your target groups: Transport Media advertising is right there, where your target group can be found. In public transport, you will reach the most varied target groups right where the action is. Whether young or old, digital natives or digital immigrants, on the way to school or work, your advertising is right there, where the target group is.
Transport Media advertising is popular: Studies show that advertising on buses, trams or in underground stations is perceived as “very appealing” and “rather appealing”. The perception is positively influenced, especially in underground stations. Consumers consciously look for diversion while waiting on their means of transport and companies benefit from increased Brand Awareness.
Special added value through repetition: Advertising options in Transport Media Advertising impress due to frequent contact with the target group. 70% of all public transport users travel on the same routes up to five or six times per week. In 2017 the Wiener Linien recorded a passenger number of 961 million. Ideal advertising synergies emerge in an advertising mix with City Lights, Rolling Boards, billboards or advertising in waiting shelters, underground stations and train stations.